11 Fastest Growing Instagram Niches: Jump on the Bandwagon!

Everybody on social media knows that Instagram is the digital platform for lifestyle content. So many lifestyle niches and communities thrive on the platform, from luxury fashion to adventure travel. But with so many niches to explore, how does an aspiring creator find the best one?

One strategy for niching down on Instagram is to find the most profitable ones with the most active communities. This increases your chances of going viral since so many people are paying attention to these trendy, in-demand niches. Trying to look for the perfect niche for your personal brand? Here are some of the fastest growing Instagram niches on the platform today.

Why It’s Important To Find Good Instagram Niches for Your Personal Brand

Niche marketing efforts are incredibly important for any creator who wants to succeed on Instagram. By niching down and specializing in a specific topic, you can define your brand identity and create more purposeful content. This makes building your reputation as an authority figure in your niche easier, drawing in more potential fans.

Finding a niche on Instagram is a terrific way to attract your specific target audience. By focusing on lifestyle topics relevant to them, they will be more easily drawn to your content. You can focus on engaging your target market instead of spreading yourself thin and trying to please everyone.

Operating within good Instagram niches also boosts your chances of monetizing your online presence. Brands love working with influential creators who are prominent experts in their respective industries. Think about it—a fashion brand isn’t going to sign a generic lifestyle influencer for their clothing campaign. They’re going to collab with a trending fashion creator.

So, niching down also means potentially getting more opportunities to monetize your work, from brand sponsorships to affiliate marketing.

Top 11 Fastest Growing Instagram Niches Today

Stumped as to what niche you should commit to when building your Instagram empire? Here are 11 of the fastest-growing niches on the platform today.

1. Travel

According to Travolution, 40% of travelers aged 18-33 consider how “Instagrammable” a trip will be when deciding where to go. That means tons of travelers have their eyes glued on Instagram for travel inspo. So, it’s no surprise that travel influencers are among the most successful and profitable on the platform.

The travel niche is arguably the fastest growing niche on Instagram. The community is made up of travel lovers, photographers, and digital nomads who share content about exploring the world. They share content like top attractions per destination, budget travel tips, city guides, info on local cuisine, and more.

Successful travel influencers monetize their content when they work with brands like hotels, airlines, and travel agencies.

2. Fashion

Another of the fastest-growing Instagram niches today is the glamorous fashion niche, where all the fashionistas and style goddesses thrive. And it’s not just a community for fashion influencers. According to Statista, a whopping 98% of fashion brands are also active on Instagram. It’s a hub for both fashion lovers and clothing labels teeming with glitz and glam!

This niche’s content revolves around beautiful clothing, style guides, and trendy aesthetic styles, from Barbiecore to the coquette look. In this community, anyone with a passion for fashion (and a knack for making high-quality content) can thrive. You can be a model, thrift shopper, start-up retailer, designer, what have you! As long as you have an eye for fashion, you will make it big.

Fashion influencers typically get signed by—surprise, surprise—fashion brands for sponsorships and collaborations. Some might even get affiliate links for the clothes they model and promote!

3. Fitness

Today, it feels like everyone and their mother is into some sort of fitness hobby. If you’re not doing pilates or yoga, you’re in a running club or spin class. And if you’re not doing any of those, you probably hit the gym a couple of times a week. If not the gym, maybe workouts at home are more of your thing. People can’t get enough of fitness—and that’s why the fitness niche thrives!

Fitness influencers come up with all sorts of content to motivate their followers to stay on their fitness journey. These include workout programs, meal prep ideas, how-to exercise videos, activewear reviews, body positivity, and more.

4. Beauty

The beauty industry has always had a tremendous impact on the lives of women. But the beauty world is even more vibrant now that communities on social media embrace it so much. According to the Forbes Communications Council, 42% of Gen Z get makeup inspiration from social media. And why wouldn’t they? Beauty influencers are everywhere online!

Beauty influencers create content focused on skincare, hair care, and makeup. They inspire women to be bold and creative with bold makeup challenges and “get ready with me” videos. And they lift others up with self-care Reels, pampering themselves with skincare.

5. Food

Instagram has always been a hub for foodies. It’s where food influencers, restaurant reviewers, home cooks, and professional chefs get together and share their delectable creations and meals. Popular content in this niche includes recipe videos, stunning flat-lay food photography, and kitchen tips.

The photos and videos these creators produce are always mouthwatering, tempting, and super satisfying. That’s why brands like fast food chains and meal delivery services always jump at the chance to collaborate with them!

There are many sub-niches within the food space, such as desserts, vegan food, meal prep, and street food hunting. The possibilities are endless for foodies on Instagram.

6. Family and Parenting

Does your whole fam-bam love being on camera? Consider entering the family niche, where parents document home life with their kids. This niche is saturated with families posting day-in-the-life content, tips for new parents, and content on how to raise kids.

While this niche isn’t hinged on a commercial industry, it’s highly profitable because of the sponsorships that come flooding in. Think about it—there are so many mommy brands, toy stores, theme parks, and kids’ clothing brands out there. And who better to sign on as brand ambassadors than a happy family, right?

7. Pet Care

This generation has seen the rise of fur parents. Wherever you look on Instagram, there’s always someone posting cute dog photos or clips cuddling their cat.

That’s why pet care is on the rise as a niche on Instagram. Here, you’ll find pet lovers sharing tips with other fur parents about everything from pet insurance to dog training tips. You’ll even find cute pet accounts run by hoomans posing with their fur babies!

8. Music

Next up is the music niche. Popular influencers in this community include artists promoting their work, music enthusiasts, DJs creating mash-ups, and more. Some cool content surrounding this niche includes reaction videos to new album drops, unique song covers, and dance challenges.

This niche is perfect for anyone who loves music. You don’t even have to be an Ariana Grande-level vocalist or play an instrument to make it big here. Posting concert reviews, music theory fun facts, song rankings, and more are enough to entertain your music-loving audience.

9. Business and Entrepreneurship

The spirit of entrepreneurship has never been as alive as it is today. According to the Washington Post, one in every five adults are starting (or already have) a business of their own.

But no one can be a business expert overnight. That’s why many people look to social media influencers in the business and entrepreneurship niche to guide them. These creators include business coaches and successful startup owners who provide insights into the business world to their target audience.

Some of the most impactful content in this niche are business tips, productivity strategies, and startup ideas for aspiring entrepreneurs. It’s the perfect niche to get into for those with a background in marketing, leadership, and building a business.

When you’re in this niche, there are plenty of opportunities to make money. Brands like business software and productivity tools might reach out for a collaboration or influencer marketing campaign. However, you can also use your expertise to your advantage and sell digital products, like marketing eBooks and online courses.

10. Photography

Instagram is all about creating a beautiful aesthetic for your feed. And there’s no other group of people who know how to build the perfect look and vibe than photography lovers.

It may sound basic, but Instagram’s photography scene is still thriving today. Tons of photographers drive traction from uber-specific sub-niches, from street photography to product styling to portraits that tell people’s stories.

There are also tons of photography influencers who share their expertise with people who want to get into the hobby. Their content includes editing tips, photography techniques, film camera reviews, commenting on other people’s work, and more.

11. Gaming

Let’s cap off the list with gaming. This niche has gotten extremely popular in recent years thanks to the rise of live streaming. It’s a hub for the huge, vibrant gaming community that turns to each other for gaming tutorials and experiences.

Gaming influencers show off their best techniques and strategies to beat difficult game levels through tutorials and live streams. Some of them might also create reviews on gaming consoles and other equipment, from keyboards to computer screens to headphones.

Help Me Find a Niche for Social Media: Tips To Find the Most Profitable Niche

Are you blowing up Google search, praying, “Help me find a niche for social media!” to the Instagram gods? We totally get it. Finding the most profitable niche isn’t a walk in the park. Most of the time, it requires thorough research and discernment.

When looking for a niche, you must account for what your target audience enjoys and what you love doing. But how exactly do you pick out a lifestyle niche to commit to on Instagram? Here are some tips that might help:

• Choose a topic you’re passionate about: You know what they say—if you love what you do, you won’t work a day in your life. So, choose a niche you love and personally find interesting. When creators love what they do, they end up making engaging, exciting content! 
•  Put your professional skills to use: Think of skills you’ve honed in a professional setting before you were an Instagram creator. If you have a knack for something, you might as well choose a niche related to it! That way, you can be a genuine expert on the topic you make content about. 
• Do an audit of the competition: Can’t choose a sub-niche within your lifestyle community? Take a look at other influencers within your niche. Check out what other creators are doing to niche down even further and get inspo from that!

Frequently Asked Questions

Play the Field of the Best Instagram Niches and Put Yourself on the Map!

Remember: at the end of the day, the best Instagram niches for your page are those that inspire you. Find a niche you’re passionate about and can be an expert in. That way, you can come up with relevant content and always spark meaningful conversations about your chosen topic. This makes your job as a creator easier and way more fun since it sincerely reflects you as a person!

Of course, keeping up with social media trends is also important if you want to make it big online. So, when choosing a niche to operate within, keep in mind the fastest growing Instagram niches. Choose a profitable topic you’re confident you can succeed in. Then, work your way to the top with high-quality content!

Want more people to see your content? Path Social can push your page to the audience most likely to resonate with your chosen niche. Just tell us your target audience, and we’ll use AI-driven algorithms to promote your content to them.

In no time, you’ll get tons of new followers, just like Margene Beaver did when he worked with us. Get loyal followers by niching down on a topic you love, and use the help of Path Social to maximize your reach.