Followers Engagement on Instagram: Increase and Improve Your Rate

Profile photo of Heidi Lang, author

Heidi Lang

Instagram Growth | Jan 19, 2023

Want More Real Instagram Followers?

If you use Instagram for business purposes, you’ve probably heard the term followers engagement rate. This seems to be a buzzword on the tip of everyone’s tounges. But what exactly does it mean? In short, it is an analytical term that refers to how engaged your audience is with the content that you share.

Now, you may also be wondering about the impact of your followers engagement rate. It turns out it can play a significant role in success on Instagram. In fact, many businesses look to this rate when planning partnerships with social media influencers and new brands.

So, how can you ensure your engagement rate is high? Or even improve it if needed? We’re here to tell you how to do it. From computing your likes-to-followers ratio to buying engaged followers, let us break it all down for you. Keep scrolling, and you’ll have quality engagement in no time.

Instagram notification in neon lights.

What is Your Instagram Followers Engagement Rate?

Before diving deeper, let’s take a step back and look at the basics. What exactly is your followers’ engagement rate? Allow us to explain. As we briefly mentioned before, a person’s engagement rate is an Instagram analytical tool. It refers to how actively involved with your content your audience is.

There are a couple of ways to measure this rate. For one, it compares your total number of followers to your average number of likes. We’ll dive deeper into that ratio further down below. Your engagement rate also considers your followers’ reactions, shares, and comments per post. Essentially, it is a measure of how well your content performs.

After calculating, a person’s engagement rate is displayed in a percentage. Now, you are curious about what a good percentage should be – and how you measure up. Keep scrolling as we give you all the details.

Woman looking at her phone, learning how to improve her follower’s engagement.

Why Engagement Is More Important Than Followers

Now, you may be wondering why your followers’ engagement rate is such an important measurement when it comes to Instagram. Many people believe that it’s a person’s follower count that has the most significant impact on their success. After all, this number is typically worn like a badge of honor when it comes to social media platforms.

However, we are here to explain why engagement is more important than followers. That’s right. When it comes to using Instagram as a business tool, understanding your engagement rate is an effective approach to success. As it turns out, your follower count really is just a number. And people can also fabricate this.

From Instagram bots to fake followers, there are plenty of ways to pad the number of followers you have. What’s most important is the type of followers you have and how engaged they are with your content.

Below, let’s highlight a few reasons why – and how – you should focus on your followers’ engagement rate. It’s about quality, computing your ratio, and concentrating on your target audience.

Organic Followers’ Engagement: Quality Versus Quantity

Let’s get right into it. As previously mentioned, it’s not always the quantity of followers you have. Instead, it’s the quality of those followers that really matter. That’s right. A person with fewer followers can actually have a higher engagement rate than one with more.

Wondering why? If those followers are genuine and authentic, they are more likely to engage actively with your content. That means they like, comment, and share your posts, driving up followers’ engagement rate. Brands and businesses will notice this when scouting potential influencer marketing campaigns.

If your followers aren’t organic and authentic, they are much less likely to connect with your content. So, while your follower count will be high, your engagement rate will be low. This can be a tell-tale sign that a person may have paid for their followers or have an increased number of fake accounts in their audience.

Instagram influencer working to improve her follower’s engagement rate.

Understanding the Importance of Likes to Followers Ratio

Your Instagram likes-to-followers ratio is one way of computing your engagement rate. This metric is crucial when it comes to showing potential business partners the quality of your audience. In fact, it is a lead example of your followers’ engagement rate. Let’s break down the equation for you.

To computer your likes-to-followers ratio, the formula is simple. Just divide the number of likes you receive on a feed post by your total number of followers. Then, multiply the answer by 100. For example, say you have 100 likes on a post and 1,000 followers. Using simple math, your likes to follower’s ratio would be 1%.

If you are looking for an easy way to calculate this, many online tools can compute the formula for you. All you need to do is enter your numbers.

Identify the Target Influencer Engagement Rate

A higher follower engagement rate is critical if you actively work on becoming an Instagram influencer. A good rate can help lead to more money and additional brand sponsorships. Remember, this is one of the main elements of influencers that companies look for.

So, what is the target percentage rate among social media influencers? According to recent reports, anywhere from 1% to 5% is the sweet spot regarding influencer engagement rate.

Remember that this is just an average engagement rate and not a strict number. When you start out, your rate may be much lower. This is to be expected. The goal is to increase your engagement rate as you improve your follower growth. Remember, focusing on gaining an organic and authentic audience will help ensure you create a higher engagement rate.

Friends learning how to calculate their follower’s engagement rate.

Tips for How to Engage with Social Media Followers on Instagram

Now that you know just how vital your followers’ engagement is, you may be wondering how to improve it. After all, we know by now that a person’s engagement levels can have a huge impact on their success. With that in mind, it’s easy to understand why keeping tabs on your audience is one major role of influencers.

There are many different ways you can increase your Instagram engagement. And they are all easy to achieve if you put in a little time and effort. Read on as we cover a few ways to learn how to engage with social media followers. These will help you to grow your Instagram success, one engaged follower at a time.

Increase Your Followers’ Engagement: Identify Your Target Audience

When it comes to an understanding your follower’s engagement, there are many things to keep in mind. First, it’s important to identify your target audience. These are the people on the social media app that best relate to your content. Your target audience should be interested and relevant to produce the best results. This goes back to the quality of your followers versus the quantity.

Remember, interacting with your audience is a big way to keep them coming back for more. Your followers may often have questions about the content that you share, whether it’s about products, services, or activities.

Make sure to address and answer all that you can. This will show that you are passionate about both your content – and your audience. It will also help your followers to find you relatable, which can, in turn, lead to more engagement.

Increase Your Followers Engagement: Experiment With Content

As you start out sharing content on social media, it can take time to pinpoint precisely what grabs your audience’s attention. Understanding this can lead to a higher follower’s engagement. We recommend that you experiment with different types of posts. This will help to identify what your audience reacts strongly to – both good and bad.

Do they prefer feed posts or Instagram stories? If you participate in Instagram lives, are they tuning in to catch your content? Remember, it’s all about identifying what your audience relates best to.

The best part? Instagram makes it easy for you to determine exactly what your followers want to see more of. You can use built-in tools to poll your followers and get their honest (and sometimes anonymous) input.

For example, encourage your audience to comment on your feed posts about what they would like to see more of. You can even use the Instagram sticker options in your stories to find out, with polls and questions. This way, you can ensure you are delivering exactly what your audience wants.

Increase Your Followers Engagement: Lean Into Hashtags

Another way to get your content noticed and improve your follower’s engagement? Look to the visibility resources offered within the app itself. By this, we mean to utilize hashtags. Hashtags are a way of tagging your content with words or phrases that enable groupings by themes and/or topics.

Adding hashtags to your posts that are relevant to your industry can increase your visibility on the social media app. However, it’s important to make sure you are choosing the right hashtags to complement your content. For example, make sure you are using words and phrases that correlate to the genre or image you are posting.

After adding hashtags to your content, other users can find your content and account when searching. This can even lead to your content being featured on the Instagram explore page, which will give your posts a fresh new audience. The more visibility your profile can achieve, the better.

Increase Your Followers Engagement: Captions Ideas for the Best Engagement Posts on Instagram

Having carefully curated captions is another engagement approach for brands and influencers alike. After all, you want to make sure you are catching your audience’s eye while not offending or offputting people. Whether it’s explanations for product shots or captions for Instagram selfies, use your words to make an impact. This can lead to higher engagement posts on Instagram.

Using captions as an engagement strategy can help to grow your brand. For example, try asking questions to your audience and encouraging them to leave the answers in the comments. This will not only help you relate to your audience but also help to increase your follower’s engagement.

A person using a smartphone opens the Instagram app.

Buy Engaged Instagram Followers to Improve Your Followers’ Engagement

Of course, engaging with your followers isn’t the only option. You can also increase your follower’s engagement by buying followers. While this may seem a bit like cheating the system, there is no shame in asking for a little help.

In fact, many third-party apps do just this – let you gain organic and engaged followers. For a fee, of course. But you’ll want to be careful. Not all trial apps and websites are created equally.

Take to the internet or your phone’s app store for a quick search on the topic. You’ll be able to find a variety of options to choose from, including some that offer free Instagram follower’s trial. Keep in mind that costs can be both upfront and through in-app purchases after download. This can include payment required after a free trial period.

We strongly recommend taking the time to do thorough research and read user reviews as well as privacy policies. These third-party apps may require you to log into Instagram through their app, which can give them access to your account. Knowing all the detailed facts beforehand will provide you with the best possible experience without jeopardizing your content or privacy. If you are looking to buy engaged Instagram followers, allow us to highlight a few of the best services available.

Best IG Followers Booster: Path Social

First on our list of services that help you improve your follower’s engagement? None other than Path Social, of course. Path Social is the leading Instagram management agency out there and one of the best IG followers booster services.

They utilize a combination of AI technology and influencer collaborations. The result is target outreach to connect with organic users that are interested and, most importantly, engaged.

The company partners with thousands of top Instagram profiles, pages, and influencers to promote its clients. Shoutouts help to drive new followers to these clients’ pages and increase traffic. The best part? Path Social only engages in organic promotion and growth with authentic followers.

For them, it’s all about understanding their client’s specific target audience. This includes characteristics like age, gender, location, and interests. This narrow focus leads users to contribute quality and consistent engagement with your Instagram account.

Another business aspect that is sure to catch your interest is the way Path Social interacts with your Instagram account. You don’t have to provide your Instagram login information to use the service or provide them with your password. This means there is no risk to your Instagram account. Also, you aren’t violating any of Instagram’s third-party app policies.

Buy and Expand Followers Engagement With AiGrow

Another leading service to help increase your follower’s engagement is AiGrow. In fact, they are an all-encompassing Instagram growth service. AiGrow offers more than just an organic followers tool. Other features include post-scheduling, hashtag monitoring, and bulk direct messaging. Of course, these services are easily customizable to your intended growth strategy.

Like Path Social, AiGrow uses a built-in AI growth engine and boasts a dedicated Instagram account manager. The company delivers authentic followers for its clients and intends to hit between 300 and 1,000 per month. They focus growth based on target categories like locations and similar competitors. Using their services can lead to authentic Instagram users that are actively engaged with your content.

Use InstaFollowers to Increase Follower’s Engagement

Finally, allow us to highlight a service called InstaFollowers. They cater to both individual Instagram users and businesses alike. This helps to make Instagram success achievable for everyone, regardless of social media status. In addition to growing followers, they also offer the purchase of Instagram likes and views.

If you are looking to increase your follower’s engagement on other social media platforms as well, you are in luck. Instafollowers operates on many of the top platforms, including Tiktok, Facebook, and Twitter.

This helps to create a broad presence of your brand or business. Keep in mind that in order to take advantage of many of these services, your Instagram profile needs to be public. A public profile is actually a key factor in increasing your follower’s engagement, as it allows more visibility to your account.

 Man using a smartphone to increase follower’s engagement rate.

Boosting Posts on Instagram To Increase Your Follower’s Engagement

Sometimes, it may just be that specific posts on your feed need a little boost to increase awareness. By this, we mean making sure your post catches the attention of your follower’s engagement. As many social media users know, sometimes the Instagram algorithm has a way of working against you.

If boosting posts on Instagram is something that interests you, listen up. To start, share your feed posts to your Instagram stories. This will ensure that all possible eyes are on your content. To do this, simply follow these easy steps:

  1. Access your Instagram profile.
  2. Select the post from your feed that you wish to share with your Instagram stories.
  3. Underneath the image, tap the small paper plane icon.
  4. Next, click add post to your story.
  5. From here, you’ll have the option to edit the screen, adding text, emojis, or any other extras you wish. You can even add music to your Instagram story.
  6. When done, simply tap on the arrow icon at the bottom right-hand corner of the screen.

Sharing your post to your stories entices the audience to click through to see the post. Hopefully, they will like and comment, increasing your follower’s engagement rate.

At Path Social, we’ve built up an in-house platform of Instagram influencers and an AI-targeting algorithm over the past decade. That’s how we reach organic users who are targeted, interested, and engaged. And that’s why no one can replicate our results, which means you’ll build an Instagram community that lasts! Start growing and gaining Instagram followers today.