How To See Instagram Insights & Take Content Seriously

Profile photo of Karen Lin, author

Karen Lin

Instagram 101 | May 26, 2023

Want More Real Instagram Followers?

You may gain a significant advantage over your competitors by posting insightful content on Instagram. And “Insightful” means content created after seeing Instagram insights. Want to know how to see Instagram Insights? This article provides step-by-step instructions on how to see post insights on Instagram. Doing this will help you expand your account and convert it into a source of income that is both financially rewarding and self-sustaining.

Without analytics, organizations cannot make robust decisions to ensure their continued existence and success. The same holds true for Instagram, where analytics are essential for developing effective marketing and advertising strategies. 

Instagram Insights are tools that provide you access to key data and statistics linked to your Instagram performance. These metrics and statistics may help you improve your own Instagram presence. This information may be quite important, such as the number of people who saw or liked a single post. You can also see the time of day during which most of your followers are most likely to be online. 

Consider utilizing this monitoring tool and doing an in-depth analysis of your Instagram analytics data. It is the best method to design a content strategy that will be successful on Instagram. Keep reading for information on how to see your insights on Instagram.

Person in White Long Sleeve Shirt Using Imac

How To See Instagram Insights as an Asset

As an influencer, you should want to know how to see Instagram Insights. You may view information about your followers, your feed posts, and your Stories by using Instagram Insights. If you correctly grasp and utilize this data, you can develop a follower growth rate plan for your profile that will result in high-quality followers. 

It is not necessary to navigate to the profile section of your mobile Instagram app to discover this function. You will see four vertical bars of varying lengths in the top right corner of your laptop screen. These bars are located in the menu bar. Simply clicking on this symbol will give you access to the Instagram Insights data associated with a certain post.

When you log into Instagram Insights, you will be presented with a summary of your account that covers the prior week. The app allows you to browse it at your leisure. This section includes the weekly totals for impressions, reach, profile views, website clicks, and email/call clicks for the most recent week. 

Do you need the statistics on your active users on Instagram?  You will be able to receive information on your followers, such as the following, from this location, including:

  1. Location
  2. Age
  3. Sex

The information gleaned from Instagram Insights pertains to any campaigns you could have conducted on the platform. Discover the features that make up Instagram Insights and see what new information they may provide. You have learned how to utilize the tool and found the information you are searching for. It is time to put that information to work so that you can increase the number of people who follow you on Instagram.

A Group of People with Graphs and Pie Charts on Table


How To See Instagram Insights: The First Step

Charts On Black Wooden Table

Analytics tools like Instagram Insights are free. Professional accounts may have a better knowledge of their audiences. They will see the sorts of posts that generate the greatest audience engagement rates and interaction from their followers.  Demographics, reach, top posts, and impressions are some of the things that may be measured with Insights. 

If you want to know how to see Instagram Insights, consider your account type. Instagram Insights is not available to personal accounts and may only be accessed by business profiles. Therefore, you must first modify your profile to use Instagram Insights. Don’t know how? Here are instructions on converting your account into an Instagram for business account

To convert your profile into a business account, follow these steps: 

  1. Navigate to your profile page. 
  2. You may edit your profile by clicking the symbol that looks like three lines in the upper right corner of the screen. 
  3. Choose the Settings menu item. 
  4. Select the Account menu item. 
  5. To switch to a professional account, select the option provided. Determine which of the following professional accounts best characterizes you. There are two alternatives available: Creator, which is designed for content creators, bloggers, and influencers, and Business, which is geared toward local companies or brands. 
  6. If you already have a Facebook page for your company or brand, you may connect your account to that page by following the on-screen directions. 
  7. Include any required extra information and finish by clicking the Done button.

It’s essential to have the basics down initially when diving into  how to see Instagram Insights. You need to upgrade your profile from a personal account to a business account before you can utilize Instagram Insights. This procedure is straightforward. 

Statistics on White Paper

How To See Post Insights on Instagram: Two Methods To Get It Done

Instagram can help you view insights on your Instagram posts. What are post insights? Post insights are information obtained through monitoring users’ activities, which include likes, commenting, sharing, and storing content. The Instagram post insights feature enables you to learn about the preferences of your users. With this information, you can determine whether or not your marketing initiatives are successful. You will have direction about how to enhance the performance of your account.

Accessing Instagram Insights for a single post in your Feed is an option. Here’s how to see post insights on Instagram:

  1. Navigate to the post that you wish to see the insights for. 
  2. To view your post’s insights, click the View Insights button to the left. 

Here’s how to see post insights on Instagram through another route. When you open Instagram Insights for the first time, you will automatically be brought to the Content page. This area gives metrics for each of the individual posts on your profile.

These analytics may be accessed by clicking on each item. In the event that you have promoted any posts, their performance will also be evaluated in this area. 

The Feede Stories and Promotions sections are the three new subsections added to the Content tab. 

In the postings area, you will see various metrics on your postings from the last two years. When you click on a certain post, you will be able to view a number of valuable insights about that post. This is how to see Instagram Insights for multiple posts at once.

High Angle Shot of  Colleagues working on a Statistics Project

Do You Prefer a Large Screen? How To See Instagram Insights on Desktop

Do you prefer a large screen for reading a bunch of numbers? This is reasonable. Some prefer to get into the nitty gritty with a large viewing screen. 

Need to know how to see Instagram insights on a desktop? You have to link your Instagram Business Profile (or Creator Profile) to a Facebook page to view statistics on your Instagram performance on a desktop computer. This is the only way to do so. You will see the same data on the mobile app, which will only be displayed for the most recent seven days. For now, how to see Instagram insights is through your iPhone or Android.

Person Writing on Paper with Schemes

How To See Reel Insights on Instagram To Make the Best Decisions

You say you want to know  how to see Instagram Insights. To view the insights for your Instagram Reels, open the mobile app, navigate to your profile page, and press the option “Insights” option below your bio.

On the Insights overview page, scroll down to the section labeled “Reels,” then press the right-pointing arrow next to the number of Reels you have. This will take you to insights that are exclusively relevant to Reels. Right here, you’ll get a comprehensive overview of all the performance metrics pertaining to your Reels.

When attempting to determine whether or not a Reel was effective, you should take into consideration the following metrics:

  • The Reach. This indicator provides information on the number of Instagram users who have seen your Reel at least once.
  • The Plays. This number indicates the total number of times your Reel has been used. Because some viewers may watch your Reel more than once, the total might be larger than the number of accounts reached.
  • The Likes. This number will give you the percentage of users that enjoyed your Reel.
  • The total comments that have been made on a certain Reel.
  • The Shares. The number of times Instagram users sent your Reel to another user or shared it on their own stories after watching it.
  • The Saves. The number of times that a bookmark was created for your Reel.

Want to know how to see reel insights on Instagram for a particular reel? Open the desired reel from your profile, press the symbol with three dots in the bottom right corner of the screen, and then tap Insights. This will take you to the performance statistics for that Reel.

A Group of People Discussing a Chart on a Table

How To View Insights on Instagram Story: Everything You Need To Know Is at Your Fingertips 

We spoke about the Content tab in Instagram Insights earlier. In addition to information on posts, you can get information on Instagram Insights. Now we will delve into how to see Instagram Insights for Stories.

Under the Stories category, you can check the performance of all of your Stories, including those that have passed the 24-hour mark. You can view metrics for the following:

  • The total number of responses that you have obtained from a Story
  • The total number of times someone tapped the back button while viewing your Stories
  • The total amount of page visits.
  • Impressions
  • The number of times someone left Stories after seeing your post, also known as the number of exits
  • Reach
  • The total number of swipes in the forward direction is often known as the number of times users bypassed your Story.
  • The number of swipes in the other direction is often known as the number of times someone traveled backward from your Story.
  • The total number of Next Stories, also known as the number of times users swiped away from your story and onto the stories of another account.

In addition to viewing these analytics on the Insights page, you can now discover them directly beneath your Stories, provided those stories are still publicly viewable. This is the procedure for how to view insights on Instagram story:

  1. Go to the story that you’re interested in
  2. Swipe up

You’ll be able to see who has visited your Story there, and if you want additional information, you can access it by pressing the bar graph in the upper right corner of the page. This is how to see Instagram insights for your stories.

Persons Using Laptops on Table with Charts

How To Check Insights on Instagram: Navigating While on Your Phone

Need to know how to check Insights on Instagram? The Instagram Insights feature will be immediately accessible to you after you have upgraded your personal Instagram account to a business profile on Instagram. 

So now you’ll have to navigate this new profile to find Insights. This characteristic can be seen this way.

  1. Navigate to your user profile. 
  2. Click on the icon that looks like it has three lines across it, located in the upper right corner of the screen. 
  3. To view your insights, select the option. 
  4. From this page, you can see all your Insights broken down into three categories: Content, Activity, and Audience.  

By utilizing Instagram Insights for your Instagram business profile, you will have access to important information regarding users’ engagement with your content. Simply being aware of the basic numbers, such as the number of likes you receive for a particular post, is inadequate information. Until they are evaluated, they are nothing more than simply numbers. Consider learning how to see Instagram insights. If you can back up your assumptions with objective evidence, you will significantly increase your chances of success with an analytics strategy.

Now That You Know How To See Instagram Insights, What Will You Do?

In-depth analytics, followed by a detailed performance overview, may assist you in making more informed creative decisions. You can develop content strategies that are more interesting to readers. On a more fundamental level, this may assist you in better understanding your audience. This knowledge will only lead to allocating your time and resources to successful strategies with that audience.

Influencers behind successful Instagram accounts put a lot of meticulous planning and intentional thinking into their approach. This article sheds some light on how social media influencers may improve their game by using the post insights feature on Instagram.

Over the past decade, our team here at Path Social has developed a proprietary AI targeting algorithm and our internal platform of Instagram influencers. Stick with us, and your Instagram stats will soar! Our client reviews speak for themselves.

We can attract focused, enthusiastic, and engaged organic users in this way. Because, to date, no one has been able to copy our findings successfully, you can create a thriving Instagram community by following our tips. Begin increasing your Instagram following right away. Start growing and gaining Instagram followers today