Instagram AI Trend: Redefining Social Networking

Profile photo of Karen Lin, author

Karen Lin

Instagram 101 | Feb 16, 2024

Want More Real Instagram Followers?

Instagram is a hotspot where creativity and trends converge, thus continuously pushing the boundaries of innovation. Interestingly, the Instagram AI trend takes center stage on this platform and aims to promote creativity to greater heights. Of course, this reshapes how we create, share, and relate to creative content.

Several features of this AI trend on Instagram are available to users today. A few of them include mind-blowing AI filters, personalized recommendations, and AI-generated art. These features continue to make a meaningful impact on our social lives. Indeed, you want to know more about this Instagram trend that continues to capture users’ attention worldwide. Then, stick around, as this guide discusses Instagram AI trends and how to use them to captivate your audience.

A 3D image of the Instagram Logo.

What Is the AI Trend on Instagram?

Over the years, there has been an exponential increase of users participating in the Instagram AI trend, causing many to wonder, “What is the AI trend on Instagram.” Basically, the AI trend on Instagram refers to the growing integration of Artificial Intelligence (AI) technology within the platform. This seamless integration transforms how users engage, create, and interact with content on Instagram.

As a visual-centric platform, Instagram embraces AI’s full potential in enhancing user experience. It does this by providing creative AI tools for top creators and influencers. Instagram also offers unique features that leverage the power of AI algorithms, which are evident in its Reels, Explore pages and feeds. 

Here are a few aspects of Instagram AI trends that creators employ in making their content more creative and appealing:

  1. AI-Powered Filters: These filters utilize AI algorithms to transform images, add artistic effects, and enhance visual appeal. They offer users a range of options to personalize their photos, thus creating stunning visuals effortlessly.
  2. AI-Driven Storytelling: Features such as automated captions and personalized recommendations enhance the storytelling capabilities of users. With AI’s help, Instagram has become more interactive, thereby spurring creators to connect with followers on a deeper level.
  3. AI Photo Editing: Recently, there has been an increase in photo apps that use AI to analyze and enhance images. These apps optimize various aspects, such as brightness, contrast, and color balance in photos. This simplifies the editing process for users and helps them achieve professional-looking results with a few simple taps.

A content creator editing stunning images via AI software.

5 New AI Trends on Instagram Available To Content Creators and Brands

Artificial Intelligence continues to impact Instagram significantly, introducing new trends that revolutionize the creation and consumption of creative content. Interestingly, these new AI trends on Instagram are available for your creative pleasure to captivate your followers. 

You may have used some aspects of the Instagram AI trends in one way or another. There are also others you’re yet to explore, which can be pivotal to a successful influencer journey. Therefore, check out five exciting new AI trends on Instagram and their potential on this remarkable social platform.

1. AI-Powered Video Editing Is a Common Instagram AI Trend

One common Instagram AI trend is AI-driven editing tools which affect how users create and share videos on Instagram. These tools utilize AI algorithms to automatically analyze and enhance video quality, adjust colors, stabilize shaky footage, and suggest engaging edits.

These tools also create templates that users can employ in creating professional-looking videos with minimal effort. With the rise of Instagram reals, AI-powered video editing has become more popular. This enables users to produce captivating and polished videos.

2. Instagram AI Trend Implements Customized AI Filters

AI-powered filters have become part and parcel of the Instagram AI trend. However, there is an evolution, as users can now create customized AI filters. These customized Instagram filters are trained on individual user preferences, style choices, and facial features.

AI algorithms use machine learning techniques to generate personalized filters that align with a user’s unique creative vision. Thus, users can use these filters to express their individuality and create a consistent visual theme across their Instagram posts.

3. AI-Generated Captions: A Popular Instagram AI Trend

AI-generated captions are gaining popularity on Instagram, especially for those looking to save time and effort crafting compelling captions. AI algorithms analyze the content of an image, recognize creators’ speech, and generate captions accordingly. This Instagram AI trend is beneficial in saving creators’ time. Also, these AI captions enhance accessibility for visually or hearing-impaired individuals, ensuring they enjoy captivating content on Instagram.

A user discovers exciting features on Instagram.

4. AI-Powered Content Recommendations Is a Vital Aspect in the Instagram AI Trend

When you explore several Instagram accounts that capture similar interests, Instagram often recommends additional accounts to explore and interact with. If you have ever had such an experience, it was possible thanks to AI content recommendations. As part of the new Instagram AI trend, these recommendations have become integral to user experience.

This tool analyzes user preferences, browsing habits, and engagement patterns. Then it curates personalized content feeds, suggesting posts, accounts, and hashtags according to respective individual interests. These recommendations expose users to diverse content that aligns with their preferences, thereby fostering new discovery and engagement.

5. The Creation of AI-Driven Influencer Marketing Platforms That Promotes the AI Trend on Instagram

Another Instagram AI trend revolves around influencer marketing on Instagram. The influencer market has accrued a market size reaching $16.4 billion in the past year. With the integration of AI, there is a significant boost in platforms that deliver AI-driven influencer marketing.

Top brands and businesses often employ AI-driven influencer marketing platforms to identify suitable influencers for brand collaborations. It considers user engagement, audience demographics, and content performance of such influencers. Thus, these platforms utilize AI algorithms to match brands with high-potential influencers to reach the desired target audience.

How To Do the AI Trend on Instagram Using Lensa AI

The Instagram AI trend continues to push AI-related features to users to consume and improve their visibility on the platform. A recent addition was the use of AI-generated selfies, which took over Instagram feeds. Many popular celebrities utilized this AI trend to captivate their large follower base, fascinating the audience likewise.

As the feature becomes popular among users, you may feel left out, wondering how to do the AI trend on Instagram. Many users have achieved success by employing AI image-editing apps to transform themselves into magical avatars with amazing features. Some creators have pushed creativity further by generating portrait photos resembling commissioned artwork worth displaying in art galleries.

One such app, which is notably responsible for the trend of posting artistic AI selfies on Instagram, is Lensa AI. Lensa AI is a photo and video-editing app that has skyrocketed to the top of App Store’s Photo & Video app charts. This app also boasts over 10 million downloads on Google Play Store.

Recently, the app introduced an AI feature that allows users to upload multiple selfies for analysis. The result? It portrays a series of images in various awesome creative styles. With Lensa AI, you can create high-quality images that will captivate your audience, thus increasing your reach on Instagram.

Instagram’s login interface on an iPhone.

How To Generate AI Photos on Lensa AI To Join the Instagram AI Trend

To access Lensa AI’s magic avatar functionality, users need to download the free app and upgrade to a paid subscription. Currently, an unlimited Lensa AI subscription costs $39.99 per year, which may seem steep for many users.

Fascinatingly, this AI app offers a one-week free trial for those who want to taste its services without commitment. Thus, you can participate in the Instagram AI trend free of charge. However, it’s important to remember to unsubscribe after the free trial to avoid an auto-charge for its subscription fees. 

Here are the step-by-step processes to generate magic avatars on the Lensa AI app to be a part of the Instagram AI trend.

Step 1: Launch the Lensa App. After, you need to upload 10-20 selfies displaying a range of poses, angles, and facial expressions. Also, you must select a gender, which affects the styles it will apply to the photos.

Step 2: After uploading the photos, click “Generate.” Generating the images with the Lensa AI app takes some time, so users can click “Notify me when it’s done,” exit the app, and attend to other tasks while waiting.

Step 3: Once the notification arrives, relaunch the app, go to the “Photos” tab, and click the “Magic Avatars” button to find the new avatar pack.

Step 4: Within the avatar pack gallery, users can save images individually. Alternatively, they can save all avatars to their device’s camera roll or photo library.

Step 5: You can upload these images on your feeds or integrate them into compelling reels to delight your followers.

If the generated images are insufficient or unsatisfactory, you can purchase packages of 50-200 newly rendered images. The price range for these packages is currently between $7.99 and $15.99. However, opting for the premium subscription reduces these prices.

A user checking out the Instagram Explore page.

5 Significant Impacts of AI Art on Instagram Trend

The convergence of Artificial Intelligence (AI) and art has a profound impact on the Instagram AI trend. It transforms how users engage with AI-art content and look forward to future content. Let’s explore some positive impacts of AI art on Instagram trends and how it influences digital art’s creativity and evolution.

  1. Redefinition of Artistic Boundaries 

AI art on Instagram has revolutionized traditional artistic practices’ boundaries by harnessing AI algorithms’ power. Artists can now create unique and thought-provoking artworks that blend human creativity with machine intelligence. This no doubt pushes the possibility of visual expression on the platform.

  1. AI Art Democratizes Artistic Creation

Integrating AI into art on Instagram has democratized the creation process, making artistic tools more accessible to a wider audience. Those without formal training or technical expertise can generate complex and visually striking artworks with AI algorithms.

  1. It Fosters Collaboration and Community

AI-generated art fosters collaboration and community among artists and enthusiasts on Instagram. Artists can connect and collaborate on projects, thus pushing the boundaries of AI-generated art. This results in an increase in unique styles, techniques, and trends in AI art.

  1. Amplification of User Engagement

The visually-appealing pieces spark conversations, invite interpretations, and prompt users to explore the underlying concepts and techniques. The novelty and creativity of AI art attract users, resulting in increased likes, comments, and shares on the Instagram platform. It amplifies the reach and impact of these artworks.

  1. AI Art Blurs the Line Between Human and Machine Creativity

AI art blurs the line between human and machine creativity. While AI algorithms generate artwork, human artists are crucial in training and guiding AI systems. This mutual relationship between artists and AI creates a unique blend of endless creative possibilities. This gives rise to a new form of artistic expression that expands the limits of imagination.

A user evaluating his Instagram performance on the analytics page.

Concerns About Instagram AI Photo Trend

The Instagram AI photo trend undoubtedly brought excitement to content creation. However, there are legitimate concerns about this Instagram AI trend and its widespread adoption. 

We must be aware of these concerns in order to protect ourselves as we integrate them into content creation. Notably, these concerns revolve around privacy, authenticity, and ethical considerations as the Instagram AI trend is on a steady rise.

  1. Potential Misuse of AI-Generated Photos

With AI algorithms becoming increasingly sophisticated, there is a risk of individuals using AI-generated images to deceive or manipulate others. This raises concerns about privacy and consent, as AI can create realistic images of people without their knowledge or permission.

  1. Reduced User Authenticity

As AI filters and editing tools become more prevalent, there is a risk of losing the organic and genuine nature of Instagram content. Content creators may feel pressured to conform to AI-driven beauty standards or heavily edit their photos to meet unrealistic expectations. This can create a culture of comparison and self-doubt, where users strive for unattainable perfection.

  1. Ownership and Copyright Concerns of AI-Generated Content

As AI algorithms generate artwork and filters, questions arise regarding the ownership of these creations. The involvement of human artists in training the AI systems adds complexity to the issue. Determining the rights of AI-generated content is a challenge that appropriate authorities must address. Doing this will ensure fair compensation for artists and creators.

  1. Biased Algorithm

There is also the risk of biased algorithms perpetuating stereotypes and discrimination. If the training data used to develop AI algorithms is biased or lacks diversity, it can result in biased outputs. This further reinforces societal biases and inequalities and can have negative implications for representation and inclusivity on the Instagram platform.

Effective Measures to Combat Combat Concerns About Instagram AI Trend

To address these pressing concerns regarding Instagram AI trends, Instagram implements transparent policies and measures to review AI-generated content. As such, Instagram prioritizes data privacy, ensuring that AI-generated content respects users’ consent and privacy rights.

Regarding third-party editing AI apps, users must be careful in giving them full access to their privacy. Thus, users need to ensure the authenticity of such apps before utilizing their AI tools.

Education and awareness about AI technology’s limitations and potential pitfalls are crucial. Consequently, users will be able to make informed decisions about AI tools and embrace authenticity and diversity in their content. All these measures ensure they don’t miss out on vital aspects of the Instagram AI trend. Therefore, users can safely utilize AI trends on Instagram that will help push their content to a larger audience.

A person using an Augmented Reality headset.

The Future of Instagram AI Trend

Many creators believe the future of the Instagram AI trend will be transformative. They believe it will further reshape how we interact with AI and the digital world. As AI advances and evolves, its integration into our social lives will have far-reaching implications. Providing further optimism about the future, here are some key aspects that will shape the future of the Instagram AI trend.

  1. Enhanced Personalization: AI algorithms will become increasingly accurate at understanding individual preferences, behaviors, and interests. It will enable Instagram to curate feeds and suggest accounts, hashtags, and content aligning with users’ interests.
  2. Seamless Integration of AI Tools: AI tools and features will seamlessly integrate into Instagram, making them easily accessible. Users can leverage its creative features rather than employing third-party tools with privacy risks and copyright issues. Also, AI will enhance the ease and convenience of content creation, allowing users to produce high-quality content effortlessly.
  3. Advanced Object and Scene Recognition: AI algorithms will continue to improve their ability to recognize and understand objects and context within images and videos. Thus, users will benefit from enhanced discoverability and content organization, facilitating easier navigation and engagement on Instagram.
  4. Ethical and Responsible AI Usage: As AI becomes more pervasive, the importance of ethical and responsible AI usage will grow. Instagram can address privacy, bias, authenticity, and accountability concerns by implementing stricter regulations and guidelines. This ensures fairness and user protection in the future use of AI.
  5. AI-Generated Content and Creativity: The future of the AI trend will witness an explosion of AI-generated content, including artwork, videos, and more. AI algorithms will play a larger role in the creative process, collaborating with human creators to produce innovative pieces. This collaboration will undoubtedly push the boundaries of artistic expression, fostering a new era of collaborative and hybrid art forms.

Gain Organic Followers With Path Social’s AI Algorithm

The Instagram AI trend ushers in a new era of creativity, collaboration, and engagement. From AI-powered filters to AI-generated art, the integration of AI now revolutionizes how we create and consume content. As we look to the future, the possibilities for AI trends on Instagram are limitless. It promises even more exciting developments in the realms of art, storytelling, and community.

Interestingly, Path Social is an Instagram growth platform that utilizes current Instagram AI trends for your creative needs. This platform strongly emphasizes fostering meaningful connections, personal growth, and well-being. With a team of dedicated experts, Path Social equips you with the essential tools to thrive in Instagram’s competitive landscape. 

Path Social’s AI algorithm discovers new users who will genuinely enjoy your content, ensuring you connect with the perfect audience.

With a decade of experience, Path Social develops an in-house platform of Instagram influencers and a unique AI targeting algorithm. Its approach ensures organic, targeted, and engaged users, resulting in lasting Instagram communities. Start growing your Instagram followers with Path Social today!