Social Media Ideas for Marketing Agencies: Land Clients Fast

In many ways, digital marketing agencies are the lifeline of brands that want to succeed on social media today. They help businesses launch ad campaigns and connect influencers with sponsors. But these agencies don’t just magically pull clients out of a hat. They have to work to promote themselves online, too. And today, we’re sharing social media ideas for marketing agencies that want to flourish online.

Just like businesses and creators, marketing agencies work hard to find the perfect clients. One of the best ways to land those deals is by building a strong presence on top social media platforms. But what exactly should these agencies communicate on their social media channels to lure in potential customers? Keep scrolling to find out.

Why Use Social Media Content for Digital Marketing Agency Growth?

Social media is a powerful tool that helps connect agencies and services with the right clients. Promoting your marketing services in the digital world is a terrific way to get potential customers to discover your agency. Here are some of the many benefits of churning out relevant, high-quality social media content for digital marketing agency pages:

• It boosts brand awareness: The more active you are on social media, the more likely brands will discover your services online. And as any good marketer knows, awareness is the stepping stone to closing deals with clients. 
• You get to show off your work: Think of your agency’s social media presence as its online portfolio. On your platforms, you can showcase your best work and make an impression on potential clients. 
• You can highlight your company culture: It’s not always about the work. Many companies also look at an agency’s culture to decide whether to work with them. Through social content, you can humanize your company and showcase how fun agency life is at the office. A positive team culture is an A+ in any potential client’s books, after all.

9 Social Media Ideas for Marketing Agencies: Boost Awareness and Land Clients

Need inspiration for content you can post to promote your marketing agency effectively? Here are nine social media post ideas that can help you captivate and lure in potential clients.

1. Informational Content Listing Down Your Services

The first thing potential clients might look for when scouting for an agency online is the services they offer. So, it’s a good idea to post content highlighting your agency’s services once in a while. That way, customers checking out your social media channels instantly get an idea of what you can do for them.

Consider making carousel posts covering each marketing solution your team provides, from social media management to influencer marketing campaigns. Write a detailed description of what clients can expect when they enlist your agency’s help for each one.

Content like this can get wordy and information-heavy real fast. So, make sure the content you put out is still interesting and easy to digest. Instead of posting long lists and descriptions of your social media marketing strategies, consider producing fun, aesthetically appealing infographics. You can also lay them out on an Instagram Story Highlight for easy viewing.

Clearly communicating your offerings makes driving conversions on social media way easier. Potential clients can get clarity on whether you offer services they’re looking for, leading to smoother inquiries and negotiations.

2. Content Showcasing of Your Most Creative Ads

Another idea for social media content for marketing agency pages are the best, most creative ads the team recently produced. These might include posters with the wittiest, funniest copy or maybe videos that tug at the heartstrings.

The goal is to show off how creative the agency is to lure in clients who might want to collaborate. Reposting successful content highlights your team’s skills, from copywriting to graphic design to strategy. When potential clients see the quality, creativity, and expertise your output exudes, they’ll be more interested in hiring your team.

Posting high-quality, successful work also provides creative inspiration for other digital marketers lurking on social media. This can drive tons of engagement on your content, from likes to comments to shares.

Want to show off what your team is made of in your agency’s social content? Here are a few post ideas that will do exactly that:

• Clever posters and copy published as static images on the feed
• Instagram Reels documenting the ad’s ideation to execution
• A side-by-side of the initial drafts or storyboards and the final ad through a carousel post
• Simple yet impactful content showing “the brief” and “the ad”

3. Positive Testimonials From Partner Brands and Clients

When asked about agency no-nos, Crediful’s David McHugh tells Business News Daily that companies with “no reviews” are red flags. He says that if a marketing agency has no testimonials or portfolio, it’s a bad sign. It means one of two things—that the company is brand new or that previous clients hated working with them.

That’s why it’s super important to share positive testimonials and reviews from previous clients about your agency’s work. It’s social proof that your team is good at what it does and can catapult brands to marketing success. These reviews help build trust in your agency, especially when it’s big brands with household names vouching for your services.

Here are some ideas on how to post client reviews on your agency’s social media channel:

• Static images with direct quotes from clients praising your team’s work. Don’t forget to include the name, position, and company of the person who said the quote!
• Video testimonials of satisfied customers or creators sharing their positive experiences working with your team.
• Story Highlights featuring screenshots of messages or emails from clients praising the agency’s services. Just remember to ask permission from your previous clients to post these snapshots.

Have you worked with brands and creators that are great at producing content, too? Ask them to post their reviews using your agency’s company hashtag. This can serve as user-generated content, which is perceived as more authentic and trustworthy than posts published directly by companies. Then, simply repost their review on your agency’s page!

4. Case Studies Detailing the Success You’ve Driven for Clients

It’s one thing to showcase your successful content and testimonials online. But sharing the metrics your team’s campaigns drove makes an even bigger impact. The numbers don’t lie, so show them off! Post case studies about how your agency’s projects improved the brands you worked with.

Case studies are like short stories that showcase your work and what it did for the brands that hired you. Explain the brand’s main problem, your agency’s strategy to fix it, and how you executed that into a creative idea. Finally, talk about the campaign and the metrics it drove—from online reach and engagement to conversions and sales revenue.

This type of content shows that you’re not just focused on creative content. Your team cares about making a real, measurable impact for your clients, too. It demonstrates that you’re not just clever and talented—you’re strategic marketing geniuses as well. It highlights your expertise in marketing and your ability to drive stellar results every single time.

There are plenty of creative formats that would work well for case studies. For Instagram specifically, go for content formats that are great for storytelling, like carousels, Reels, and even Stories.

You can also write long-form articles and post them on Facebook or LinkedIn for potential clients to see.

5. Industry News, Trends, and Updates To Show Their Expertise in Digital Marketing

Aside from posting content about your projects, you can also share platform trends and news from the digital marketing world. This establishes your agency as a forward-thinking leader in the marketing industry that’s always one step ahead.

Here are some examples of trends and news you might want to share on your social media platforms:

• The hottest new Instagram or TikTok trends, from music to online challenges
• New features rolling out on popular platforms, including tutorials on how to use them
• Changes in the algorithms of the top social networking channels
• Brand new marketing tools that can help brands and creators up their content creation game
• Insights on specific audience segments brands love to target, such as moms and Gen Z

Sharing insights like these emphasizes your team’s knowledge of the digital world and how it moves. Being the first to break the news on social media might also drive tons of engagement for your content. This boosts trust in your agency, leading to more followers online and potentially more clients hiring you for your services.

6. Fun Behind-the-Scenes Content at the Agency Office

Marketing agencies are often seen as super serious and professional. But you can humanize your company with engaging behind-the-scenes content showing your followers what goes on in the agency office. This gives potential customers a glimpse of how fun everyday life is at your agency.

Consider documenting your agency’s creative process through a behind-the-scenes, day-in-the-life video. Start off with heading to a client meeting and getting briefed on a project. Then, show how the team gets together to brainstorm creative ideas and execute social media strategies. Then, finish off with a sneak peek at the final ad campaign!

Behind-the-scenes content also allows you to show off your lively, vibrant, relatable company culture online. Instead of focusing your content on projects, show carefree, candid photos and videos featuring your team. Post content documenting team outings, games people in the office play during breaks, employee introductions, and even a workplace tour.

7. Tips for People Who Want To Build a Career in a Digital Marketing Agency

Trying to get into the good graces of potential hires for your agency? Share tips and industry tidbits to those aspiring to build a professional career in digital marketing.

As an industry expert, your agency should be equipped with advice on becoming a successful digital marketer. Attract potential talent by posting career advice for young professionals who might be eyeing a role within the company. Here are some examples of content they might find valuable:

• A guide on the positions in a typical marketing agency, such as copywriters, creative directors, account managers, and strategists
• A list of skills digital marketers should hone to become successful in the industry
• A step-by-step guide on how to build a creative digital portfolio
• A day in the life of someone who works in a digital agency
• Debunking misconceptions about the advertising and marketing world

8. Employee Spotlight Posts

Want to honor the men and women who make your marketing agency such a dynamic, successful, profitable place to work? Make content that puts the spotlight on them. Tell the stories of people in all kinds of roles within the agency, from creative roles to your administrative staff. After all, no one’s role is too small in a thriving company.

This type of content shows that your agency is not just a money-making machine. It cares about its employees, too. You’re not just after landing big deals with companies—you want to nurture the team behind those projects as well. This humanizes your brand online, attracting more followers and potential customers to your page.

Putting the spotlight on employees also boosts their morale, making them more motivated to churn out creative marketing ideas consistently. It’s another awesome strategy for attracting talent looking to put themselves on the map of the digital marketing world.

There are many ways you can go about employee spotlight posts. Here are just some ideas for how to turn it into a reality:

• “Employee of the month” content featuring the best performers in recent times
• Birthday greeting posts with a poignant message to each employee on their special day
• Content describing a specific employee’s role in the company and how they contribute to the agency’s success
• Seasonal employee spotlight content, like employees who are moms during Mother’s Day weekend or LGBTQ creatives on Pride Month

9. Photos and Videos From Workshops and Industry Events

Many agency teams attend workshops to help them hone their marketing skills and get deeper insights into the industry. This helps them upskill and improve their creative work.

Posting content from these events on your agency’s social media pages would be a terrific idea. Share photos of employees having fun at the workshops or quotes from the best talks and keynote speeches. This would show a company culture hinged on learning and constantly improving in an ever-changing industry.

This is an excellent way to boost your agency’s credibility and build trust among potential clients. Because your team works to upskill and stay up-to-date on the digital marketing world, it gives you a competitive edge. So, more brands might choose to hire you for your services over other agencies that seem stagnant.

Frequently Asked Questions

Drive More Potential Clients to Your Page With Path Social!

Positioning your agency as a digital expert with a terrific company culture is the key to effective social media promotion. By posting case studies, testimonials, industry trends, and candid office content, you can nail that positioning online. Before you know it, you’ll have heaps of brands and influencers knocking at your door, ready to hire your team.

But even the best agencies need a little extra help reaching wider audiences online. That’s where we at Path Social come in to help. You bring your social media ideas for marketing agencies to life, and we promote that content to your audience. Our promotional strategies will bring in not just more followers but also leads and conversions to make your agency thrive.

We have experience growing businesses—like Modern Fit, which saw 239% more revenue and 41,000+ followers after working with us. And trust us—we can get your agency the same jaw-dropping results. Drive reach, engagement, and conversions while growing your agency’s Instagram page with Path Social today!