How To Boost IG Presence With an Instagram Stories Tagboard
Instagram 101 | Sep 29, 2024
There are many ways to engage an audience during a live event. The host could be super entertaining, or the program can have interactive activities with the crowd. But in the digital age, there’s a more dynamic way to engage fans at events and at home. How? Through live social media displays, like an Instagram Stories Tagboard.
These live content displays at events are awesome for events that want to boost social media engagement. But it also gives content creators a chance for their social content to be featured on the big screen. If that happens, you can reach more people through authentic Instagram Stories about events and cultural moments. In this guide, we’ll tell you exactly how that works.
What Is Tagboard, Anyway?
But what is Tagboard in the first place? Tagboard is a tool that helps content teams aggregate and organize social content using a specific hashtag. It creates a live “board” showing user-generated content using that tag across social media platforms. Then, that board is displayed at on-ground events or online livestreams.
Let’s say, for example, that a big basketball game is happening at a stadium. While many people come to see the game in person, some watch and post about it from home. These fans are encouraged to use a certain hashtag—in this case, let’s say it’s #PlayBall2024.
More and more people stay tuned into the game and post about it online using the tag. Through Tagboard, the events team can show that content across displays at the stadium. It shows people at the event what folks from around the world are saying about the game.
Tagboard can show all kinds of content to engage the crowd, from thought-provoking to hilarious to heartwarming snippets. It’s an awesome way to engage everyone at the event and boost the event’s earned media online.
Plenty of media outlets use Tagboard to showcase social content live, from Variety red carpet events to the Golf Channel. Even big universities use it to display content across campus TVs and digital billboards to engage the community. Sports teams, concerts, and rallies might use it, too.
The platform also has other cool features such as Advanced Search and Content Rights & Consent. The advanced social search feature allows people to look up social media content related to any topic, not just hashtags. Meanwhile, getting content rights allows you to license stellar social content to showcase it on your website.
Can I Put Instagram Stories Into Tagboard?
Tagboards typically display text-based content (like Twitter posts), but you might be asking, “Can I put Instagram Stories into Tagboard?” Yes, you can! In 2017, Tagboard announced the official launch of Instagram Story displays at live events and broadcasts. The Philadelphia Eagles were the first brand to use the feature at one of their games.
Putting Instagram Stories on Tagboard is awesome because they’re visual and have a rich storytelling element. That makes them more engaging and compelling than plain, text-based posts. After all, it’s easier to consume interesting photo and video content than paragraphs of text. It’s the perfect storytelling solution to boring social content broadcasts.
The Benefits of Getting Featured on an Instagram Stories Tagboard
Perhaps the biggest benefit of having your Story show up on a Tagboard display is expanding your reach. When your content is flashed on the screen at an event, huge crowds see it. More potential fans will see your username. If your content is engaging and entertaining enough, they might just look you up and follow you. It’s an awesome way to promote your Instagram.
Showing up on a Tagboard screen also adds an air of authenticity and depth to your brand and online persona. It shows that you’re not just a content creator; you’re also a person interested in the latest cultural moments. This makes you look more endearing and trustworthy, boosting your credibility and increasing the potential to gain new fans.
How Content Creators Can Leverage Tagboard To Boost Their IG Presence
There are many ways for creators to leverage Tagboard to put themselves on the map. Want to grab more opportunities to drive reach and engagement through Tagboard? Here are some things you can do.
Channel Your Inner Fanatic During Trending World Events
When there’s a major event that your target audience might be interested in, post Stories about it. Use hashtags relevant to the event to get a chance to show up on their Tagboard display.
The best strategy is to live react to an event via Stories. If you’re a fashion influencer, post Story content about the goings-on at the Met Gala or Fashion Week in Milan. Make unique and interesting Story content like reviews and outfit recreations to stand out and get featured on Tagboards.
Use Event Hashtags Across All Your Social Media Platforms
Don’t stop at just posting Stories to get featured on a Tagboard. Use the event’s hashtag across your active platforms, too, from Facebook to Twitter. This increases your chances of showing up on the big screen and attracting new followers across your social channels.
Create Your Own Tagboard To Engage With Fans
Hosting a livestream to talk to your fans? Set up a Tagboard and encourage them to post content using a certain hashtag. Flash it on your screen and spark meaningful conversation about the post during your broadcast. It’s an awesome way to engage fans and use their content to spread the word about your livestream.
What’s great about a personal Tagboard is that you can do a content reorg whenever you want. Categorize the content that comes in however you want, depending on the theme of each post. This makes it less overwhelming to look through everyone’s posts.
Frequently Asked Questions
How do you add a hashtag to your Instagram Story?
Adding a hashtag to your Story is super easy. Here’s how:
1. On the Story Editor, tap the sticker tray at the top of the screen.
2. Select the Hashtag sticker.
3. Type the hashtag you want to use.
4. Click Done.
5. Pinch and drag your sticker to resize and reposition it how you want.
Alternatively, you can simply type the hashtag directly on your Story text, starting with a pound sign. Instagram automatically turns this into a clickable tag when you post your Story.
Do hashtags work for Instagram Stories?
Yes, hashtags boost your Story’s reach if you have a public account. Using hashtags increases your Story’s chances of appearing in those tags’ public Stories, which anyone on the platform can watch. This boosts your views and discoverability on the platform.
How do you tag another account on your Story?
You can mention another account using the mention sticker on Stories. You can also simply type their username in your Story text, starting with the @ symbol. Instagram will suggest users to tag based on what you type. Click the account you want to tag, and you’re done!
Enhance Your Promo Strategy on IG With Path Social
Catching the spotlight at events through Tagboard is a terrific opportunity to get more eyes on your Instagram page. But you can’t always just rely on an Instagram Stories Tagboard at events. You also need to focus on boosting your page’s discoverability directly on the Instagram platform.
We at Path Social can lend a hand with that. We use organic promotional methods to target your niche audience and make sure they see your content. With our expert strategies, you can drive higher reach and engagement on your posts, which ultimately leads to more fans.
We’ve helped pages like The Beauty of Baking get almost 20,000 new followers, and we’ll do the same for you. Grow your Instagram community and boost engagement with Path Social today!
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