How To Save Cool Posts With the Instagram Bookmark Feature

Profile photo of Karen Lin, author

Karen Lin

Instagram 101 | Sep 23, 2024

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Instagram is a cornucopia of helpful, valuable content, whether it’s wedding tips or a clever kitchen recipe. It’s not out of the ordinary to see a post and go, “I need to remember this for later!” But looking for it can be challenging if your strategy is remembering who posted it and visiting their page later. 

Thankfully, the Instagram bookmark feature makes it way easier to save interesting posts to view again in the future.

A touch of a button is all it takes to bookmark content you want to revisit later. With this function, you can create a personal library of awesome content to look back on. But how exactly does it work? That’s what we’re diving into in this guide. Keep reading to learn more about bookmarking posts on Instagram!

Someone reading a book with colorful sticky note bookmarks on their favorite pages.

What Is the Bookmarking Feature on Instagram?

Bookmarking posts on Instagram is synonymous with saving posts you find inspiring or interesting to come back to later. Each post you bookmark goes into the “Saved” folder, which you can sift through later.

Think about it like using an actual bookmark for a novel you’re reading. It “marks” passages you want to return to, whether it’s the page you stopped reading or your fave quotes.

This feature is incredibly useful for taking note of content you want to revisit later. According to GWI data, people spend an average of about two hours and 23 minutes on social networks every day. In that timeframe, you probably scroll through hundreds of posts. Bookmarking the best ones lets you find them fast when you need to see them again.

What’s awesome about the IG bookmark feature is that it lets you categorize your saved content into collections. Think of it like classifying content into special folders by topic, from travel videos to recipes to fashion inspo. Grouping saved posts into collections makes them even easier to find!

For creators specifically, saving posts within your niche is a great tactic for elevating your content strategy. Bookmark content that can serve as inspiration for the kind of posts you want to produce. Whenever you’re stumped on what to post, revisit them for fresh, creative ideas to come up with compelling content. It makes planning your content calendar a breeze!

Here are more things you can do with the bookmarking feature:

  • Track posts by competitors.
  • Save content with products you want to buy in the future.
  • Compile educational content to use as a reference whenever you need to.

A close-up shot of computer keyboard keys that spell out “save” against a red surface.

How To Bookmark on Instagram: A Step-by-Step Guide

See a post you want to save to easily revisit later? Here’s how to bookmark content from Reels or feed posts, starting with the latter:

1. Open the Instagram app.

2. Look for the feed post you want to bookmark either on your main feed or the author’s profile.

3. Tap the bookmark icon on the bottom-right of the post.

Path Social’s screenshot of how to save a photo post by clicking the bookmark icon.

It’s a little different for Reels, but it’s just as easy! Here’s how to do it:

1. Find the Reel you want to bookmark.

2. Tap the three dots on the right side of the Reel.

Path Social’s screenshot of how to save a photo post by clicking the bookmark icon.

3. Click the Save button at the top of the pop-up menu.

Path Social’s screenshot of an IG Reel’s pop-up options menu with a pink box highlighting the “Save” button.

You can stop there, but you can also go further by putting your saved content into a collection. Here’s how:

1. After completing the steps above, wait for the pop-up menu that confirms you’ve saved the post or Reel.

2. If you have existing collections, it should appear at the bottom of the pop-up menu. Tap the plus sign next to the collection you want to add the saved post to. If you want to make a new folder, tap New collection.

Path Social’s screenshot confirming that a Reel was saved with a pink box around the “New collection” button.

3. Type in a name for your collection.

4. Tap Save. Now, your bookmarked post will appear in that collection in the “Saved” folder.

Path Social’s screenshot of the “Create new collection” page with a pink box and arrow highlighting the “Save” button.

How To Find Bookmarks on Instagram

So, you’ve saved all the Instagram content you found interesting as you scrolled on the app. And now, you want to look through your personal library of awesome content you love. Here’s how to find bookmarks on Instagram in just a few steps:

1. Open the Instagram app on your device.

2. Head to your profile.

3. Click the hamburger menu (three lines) at the top-right corner of the page.

4. Select Saved.

5. Choose the collection of saved content you want to see and browse through the posts in that folder.

Can You See Saved Posts on Instagram Made by Someone Else?

No, you won’t be able to see what posts another user has saved on Instagram. Conversely, you also won’t get notifications if someone bookmarked your content.

It can be stressful to think that someone might see you saving all their posts. Maybe you don’t want a competitor to find out you’re auditing their content. Or perhaps you’re saving photos of your crush from their page—them getting notified would be a nightmare! But don’t worry, Instagram won’t do you dirty like that.

So, can you see saved posts on Instagram that someone else made? Not at all. The social network keeps saved content private. Only you can see all the posts you’ve bookmarked, and you can’t see anyone else’s.

Pro Tip: Use an Instagram Bookmark Downloader To Keep Copies of Your Saved Posts

Want to save offline copies of your favorite posts that you’ve bookmarked? Use an Instagram bookmark downloader, which is pretty much just a third-party IG post downloader.

Path Social has high-quality Instagram photo and video downloaders you can use for this. Just get the URL of the saved post you want to download and paste it into the tool. In just a few seconds, you’ll be able to download the post and save it straight to your device!

Frequently Asked Questions

What does the bookmark do on Instagram?

The bookmark button allows Instagram users to save whatever content they find interesting. Later, people can look through their “Saved” folders and collections to revisit these posts.

Can someone see if you bookmark Instagram?

Nope. Instagram keeps saved content private and doesn’t notify creators when others save their posts. Only you can see what pieces of content you’ve chosen to bookmark.

Where can I find my Instagram bookmarks?

You can check out all your bookmarked posts by heading to the “Saved” section of the app. You can find that section in your Instagram settings on your profile. There, you’ll see all your bookmarked content organized into the different collections you made.

Why would someone bookmark an Instagram post?

There are many reasons why someone would want to bookmark content on Instagram. People usually do it to save informative, helpful, educational content to look at for reference later. Others use it to save content for inspiration when making their own or bookmark items to buy in the future.

Get Inspo From Saved Posts To Elevate Your IG Content and Grow Faster!

Bookmarking posts on Instagram isn’t just a tool to help you collate your favorite posts on the platform. It also helps you find inspiration to elevate your creative content and make it more impactful and relevant to others. So, what are you waiting for? Use the Instagram bookmark feature to improve and curate the perfect feed and lure fans to your page!

Need help getting more eyes on your content after you’ve leveled it up? Path Social is here to turn your Insta-fame dreams into reality. We promote your posts to your niche audience using organic methods, driving authentic reach and ultimately getting you more followers.

Our methods have helped brands like Hailey’s Clothing gain 20,000 followers and a 700% uptick in traffic. And we’re confident we can get you the same results! Get real, engaged followers on Instagram and enhance your growth with Path Social today!