How Do I Advertise My Instagram Page To Reach More Fans?

Influencers make growing on Instagram look so easy. With some beautiful visual content here and some funny videos there, gaining fans is a breeze for these creators. But a striving influencer new to the scene will quickly realize that it’s not just about glamorous posts. It’s about strategic promotions, too. Growing on social media requires you to constantly, repeatedly ask, “How can I advertise my Instagram page today?”

Incorporating advertising strategies into your social media game plan is the key to steady, sustainable growth and high engagement rates. These strategies can either be paid or organic. So, there’s no excuse to sit pretty and not work to advertise your personal brand. Want to learn the ins and outs of promoting your page on Instagram? Just keep scrolling!

Why It’s Important To Promote Your Instagram

Promoting your Instagram through various advertising methods is crucial if you want to reach more people online quickly and efficiently.

The most popular way to advertise your personal brand is by running paid ads. However, you can also promote yourself organically with clever collaborations and multi-platform ad strategies (but more on those later!).

But why should you invest time, money, and energy into promoting your Instagram page? Here are just some benefits you can reap from advertising yourself on the platform:

•  It expands your online reach: Advertising your brand allows more people to stumble upon your page and discover it for the first time. That can potentially mean luring in new followers. According to Hootsuite, Instagram ads reach almost 97% of the app’s two billion monthly active users. No creator would pass up the chance to engage a crowd as big as that!
•  It builds brand awareness: Dreaming of becoming a household name that everybody knows? Ads and promotional strategies can help boost people’s awareness of your personal brand, making you more popular and easily recognizable.  
• It boosts engagement rates: The more people see your content through ads, the more likes, comments, and shares you will probably get. This increases the engagement on your posts, making you rank higher on the Instagram algorithm. 
• It generates more sales and leads: You can run ads with the specific objective of driving conversions. This is perfect for creators who sell merch or have a side hustle business.

Can I Pay Instagram To Advertise My Page?

Yes, you can pay the platform to run promotional content about your personal brand through Instagram ads. You can create new ad campaigns with multiple ad assets through Meta’s Ads Manager.

These ads are served to your target audience. That assures you that it’s the people you actually want to reach will see them. That means no wasted ad dollars on audiences who won’t find your content relevant to them.

You can play around with a cornucopia of ad types on Instagram. You can run single-image photo ads, video ads, and even Story ads. Instagram also lets you choose where you want those creative assets to be rolled out. They can be on the feed, the Reels tab, and even on Instagram Stories.

You may be wondering, “Can I pay Instagram to advertise my page if I have a personal account?” Sadly, the answer to that is no, you can’t. Only professional accounts are allowed to run ads. So, it’s best if you switch from a personal page to a creator account.

Cost To Advertise on Instagram: How Much Do You Pay for Ads?

If there’s one part of social media advertising creators hate, it’s calculating how much it costs to run ads. Many people assume that it costs an arm and a leg to run digital ads. But thankfully, the cost to advertise on Instagram is super flexible and customizable.

Instagram allows you to set your own lifetime or daily budget for your ads. You can set it to whatever you want, from less than $20 to a few thousand bucks for major campaigns. That means you don’t need a huge advertising budget to run ads on the platform. Any amount will do.

That said, Meta recommends that users set a budget of at least $5 over the course of the week. For that small amount, Instagram can easily distribute your promotional content to a large chunk of your target audience efficiently.

How Do I Advertise My Instagram Page Aside From Running Ads? 6 More Strategies

Feeling a bit averse to the idea of mounting huge marketing campaigns on Instagram just to grow your brand? Don’t worry. Running ad campaigns isn’t the only way to advertise yourself on the platform.

If you’re stressed out from constantly wondering, “How do I advertise my Instagram page outside of ads?” we’ve got you. Here are seven paid and organic advertising strategies you can implement in your Instagram game plan to grow your page.

1. Boost One of Your Existing Organic Posts

Don’t have time to deal with the tedious process of setting up campaigns on the Meta Ads Manager? Go for something quicker, like boosting some of your existing content. Boosting or promoting a post turns it into a paid ad, allowing it to reach users outside your follower base.

What’s great about boosting posts is that you no longer have to create new materials for your ads. All you have to do is choose a historically high-performing post on your feed and then promote it.

Just tap the blue “Boost post” button under the post you’d like to promote. Then, set up all the necessary details about your new “ad,” like your budget, target audience, and more. Et voila! Now, you have promotional content running on the platform.

2. Collaborate With a Bigger Influencer in Your Niche

Another way to advertise yourself on Instagram is by collaborating with another influencer in the same niche as you. The idea is to leverage their fame and influence to boost your visibility and bring their fans to your page.

The key here is to find the best influencer to work with. It has to be someone with an established online presence and fans who admire and listen to them. Of course, it also has to be someone you’re comfy working with. Once you’ve found your dream collaborator, reach out to ask if they’d like to work on some posts together!

From there, it’s all about creating engaging content with them that lets both your personalities shine. It can be anything from a few cute portraits together to entertaining video content with the potential to go viral.

Then, make sure to post the content you made together as a collaborative post. That way, it shows up on both of your profiles and is seen by both of your audiences. This means your content will be seen by more people than usual, some of whom don’t follow you yet. If they feel compelled to visit your page, you might just get new followers from your collaborator’s fanbase!

3. Get a Promotion Account To Give You a Shoutout

Instagram promotion accounts are pages dedicated to giving shout-outs to brands and creators for their followers to see. That can mean sharing that brand’s post on their Story or reposting their content on the feed. Essentially, the idea is to mention a brand or creator in their content to help them reach new people.

They do all this for a price, of course. These pages typically ask for a small monetary payment or perhaps a shout-out in return for promoting an account. Are you willing to pay the cost? If so, hit up your fave promotion account and get a shout-out for exposure to their follower base!

4. Cross-Promote Your Page on Your Other Social Media Platforms

Do you maintain other online channels for your personal brand, like other social media platforms or a blog site? If so, consider promoting your Instagram content on those avenues.

This is an awesome strategy for reaching your fans on other platforms who may not follow you on Instagram yet. The people who see your cross-promotions on your other channels are already invested in you. So, it’s bound to be easier to convince them to follow you on Instagram.

5. Advertise Merch That You’re Selling With Instagram Shopping

Venturing into the business world with some merch, like clothes, mugs, pens, what have you? Advertise the products you’re selling with an Instagram Shop.

Having a digital Shop on the platform allows you to feature your products and collections in detail. It also allows others to tag your products if they post content with them, which is perfect for user-generated content.

6. Work With a Growth Service to Promote Your Content

Lastly, enlist the help of a growth service that can advertise and promote your content for you. There are plenty of growth services that boost your visibility and engagement on the platform. The important thing is to choose one that is trustworthy, reputable, and has a good track record with previous clients.

One such service is yours truly—Path Social. All you have to do is tell us who your target market is. From there, we promote your content through strategies like influencer shout-outs, email newsletters, finetuning your hashtag strategy, and more. You just sit back and relax, and we advertise your content straight to your niche audience! Awesome, right?

Frequently Asked Questions

Invest in These Advertising Methods and Grow on IG Fast!

Ads are awesome, but they’re not the only way to advertise your brand on Instagram. You can promote your page through other efforts, like influencer collabs, promotion account shout-outs, cross-promotion, Instagram Shopping, and more. And when all else fails, you can always turn to a trusty growth service like Path Social.

At Path Social, we use a plethora of promotional strategies to get your content in front of your target audience. That way, your posts are seen by the exact type of people they were made for. This boost in visibility increases not just your reach and engagement rates, but your follower count and potential conversions, too.

When you say, “Advertise my Instagram page,” your wish is our command. We’ve driven immense growth and engagement for brands like Pushing the Project, and we’ll happily do the same for you. Gain more Instagram followers today with Path Social’s brilliant growth strategies!