How To Create a Second Instagram Account: An Easy Guide

Having just one Instagram account can be somewhat restricting. Influencers and brands must be professional and can’t just openly express themselves by uploading casual, personal posts. And some users have multiple niches they want to play in, which calls for different personas. 

Sometimes, it’s a must to compartmentalize your online presence and manage multiple accounts. So, in this guide, we’re teaching you how to create a second Instagram account.

Reasons One Might Want a Second Instagram Account

There are many reasons why someone would want to create a new Instagram page and manage numerous accounts. Here are just a few of them.

To Set Boundaries Between Personal and Professional Life

Firstly, setting up multiple pages helps separate your personal and professional online life, especially if you’re a full-time content creator. This allows you to set clear boundaries for yourself yet still maintain that air of professionalism in your creator account.

Your main page can be your professional account, where you run your daily operations as a personal brand. But at the end of the day, you might want to switch to a private, personal account. This second page could be for friends and family only. That gives you the freedom to post whatever content you want that you don’t wish to share with your fans.

To Create a Low-Pressure ‘Photo Dump’ Account for Close Friends

You can also create a second Instagram page to serve as a photo dump account for close friends only. According to Bustle, the “dump account” trend is slowly re-emerging. This type of account is more candid and authentic than your typical polished, planned, aesthetically pleasing feed.

In your secondary dump account, you can post raw, unfiltered content you don’t want cluttering your main page’s aesthetic feed. When you switch from your main page to your dump account, you don’t have to worry about curating beautiful content. You can post funny, mundane, and embarrassing photos, be yourself, and not worry about the pressure of looking perfect online.

To Be a Part of Specific Niche Communities

Instagram is a social media platform with plenty of thriving lifestyle communities. And sometimes, it’s not enough to be active in just one of them. Creators with many hobbies and interests might make a different account for each niche they want to operate in. You’ll have a separate online persona and feed with their own look and vibe, depending on the niche.

For example, let’s say you’re a fitness influencer with a significant following, and recently, you’ve gotten into books. If you post book-related content on your fitness page, it could confuse your audience. It will also make your feed look disorganized and cluttered.

So, creating a second account solely dedicated to #bookstagram content is a great solution. You’ll manage two separate accounts for your two passions, building entirely different brands and aesthetic feeds for each one.

How To Create a Second Instagram Account With Same Email

Interested in building a brand new page on Instagram that’s easy to switch to from your main profile? Here’s how to create a second Instagram account with the same email through the mobile application:

1. Open the Instagram app.

2. Tap your profile picture on the lower-right corner of the homepage to go to your profile.

3. Click the three horizontal lines at the top of the page.

4. In the settings, scroll to the bottom and tap Add account.

5. Select Create new account.

6. Create a username for your second account. Make sure it has the green check mark next to it to confirm the Instagram handle is available. Then, click Next.

7. Set a strong password for your new account and choose Next.

8. When finalizing the setup, Instagram will inform you that they will link the new account to your existing email. Click Complete sign up to confirm this.

And that’s how to create a second account on Instagram! Easy, right? From there, switching from one account to the other will be a breeze. Just long-press the profile icon at the bottom of your Instagram app. Then, choose which account to switch to in the drop-down menu.

Note that you can only make a maximum of five accounts per email address.

How To Create a Second Instagram Account on a Computer

Want to make a new page from your desktop? Here’s how to create a second Instagram account on a computer, step by step:

1. Go to the Instagram website and log into your account.

2. Click the three horizontal lines labeled More on the left side of the screen.

3. Tap the gear icon labeled Settings.

4. Click Accounts Center.

5. Under the Profiles section, tap Add accounts.

6. Confirm your identity by giving your username and password. The site might also ask you to provide a confirmation code sent to your email or number.

7. Follow the steps to make a new account.

Is Combining Instagram Accounts Possible?

Unfortunately, combining Instagram accounts into one merged profile isn’t possible on the platform right now. It might be a bummer for creators who are tired of managing numerous accounts and want to combine their pages. But there’s a reason for this limitation.

Some creators purposely gain thousands of followers on one account and merge it with another account that isn’t gaining traction. That’s technically cheating the system and inflating your follower count artificially. This is exactly what Instagram wants to avoid, so the platform doesn’t allow users to combine two different accounts.  

Frequently Asked Questions

And That’s How To Create a Second Account in Instagram!

Managing multiple Instagram accounts makes life a lot easier for busy brand owners and content creators with many different interests. It also lets professionals take a break and unwind by switching to personal pages and posting more authentic content.

Now that you know how to create a second Instagram account, it’s time to boost each of your pages’ presence. Path Social can be your secret weapon in doing so. We use promotional strategies that put your content in the limelight. We serve your content to your niche audience, driving immense, targeted reach. Before you know it, you’ll have thousands of new fans who love and engage with your content.

We did it for Hailey’s Clothing, which received 737% more traffic and almost 20,000 new followers. And we’ll do it for you! See sustainable growth and get more Instagram followers with Path Social!