Increase Followers Growth: Foolproof Growth Strategies

Profile photo of Heidi Lang, author

Heidi Lang

Instagram Growth | Jan 20, 2023

Want More Real Instagram Followers?

You know your content is great. Similar content on other pages is getting tons of engagement, and follower traffic to these pages is always heavy. So how come your followers’ growth is barely moving week after week?

Why isn’t your content reaching a wider audience when it’s as good as what your competitors also publish, if not better? Accelerating followers growth on Instagram takes more than just having amazing content. Here are surefire ways to put your content in front of a wider audience so you can capture new followers.

A crowd of people representing potential followers growth for Instagram.

How To Increase Instagram Followers Organic Growth

Consistent and remarkable Instagram followers organic growth is reserved for big-name personalities, it seems. Organic growth is an elusive goal for brands that are still relatively unknown.

You need to establish a big and highly engaged follower base to reach celebrity status within at least your community or niche, so you can enjoy steady and organic growth. It’s a classic catch-22. How can you make your presence known on the platform and attract authentic and organic followers?

Here are 5 ways to convince users to hit your follow button.

1. Dress (Your Page) To Impress

From your profile photo to your Instagram grid, your page should represent who you are as a brand and be visually appealing to your target audience. To make people want to see more of you and organically increase your followers growth, you have to make a good first impression.

Your profile photo must be eye-catching and must look professional. It needs to stand out among the blur of profile images users see when they scroll through their feeds. If your photo has your logo and some other text, make sure they’re easy to read even through the small screens of smartphones.

Users who visit your page will also give your grid a quick once-over. You’d want to make them interested enough to scroll down and view more of your grid or to click on some of your posts. So your grid has to be aesthetically pleasing regarding your overall theme, the colors and filters you use, and the bigger picture it creates.

Use it to tell a story or, more specifically, your brand’s story. Even a brief visual examination of your grid should be enough to let viewers know who you are and what you’re offering.

Miscellaneous fashion items to dress impressively and encourage followers growth for a fashion brand.

2. Expand Followers Growth With A Unique Brand Voice

You can do everything a popular influencer or competitor in your industry does and still need to nudge your followers growth in the right direction. Why? Because what works for one brand will not work as effectively for others, even when you have the same target audience.

It’s true that people follow pages according to their interests, needs, and preferences. The brands one person follows will have several common denominators. But this does not mean they want to see the same types of content repeatedly from different pages. You need to find a way to cater to what your target audience is looking for with a brand voice that’s uniquely your own.

Give your brand a distinct personality. You can be funny and playful. You can adopt a rough-around-the-edges attitude. You can be warm and fuzzy or an ever-reliable but a tough-loving mentor. The content you share should ooze the personality you choose.

Create brand guidelines for content creation to help you stay consistent with your voice’s tone, style, and values. It’s also important to throw in some surprising and “uncharacteristic” posts here and there to keep things exciting for your audience. But your brand’s identity should always shine through.

If you’re promoting a fitness brand, for example, you can have a motivational and informative voice in most of your posts. But make your audience laugh or say “Aww!” once in a while with funny or cute posts. Check out TRUCONNECT by TV.FIT’s @fitness’s posts below:

screenshot of Instagram posts by @fitness and the engagement of their followers
screenshot of Instagram posts by @fitness and the engagement of their followers

Instagram posts by @fitness displaying how brand personality can help increase followers growth.

3. Free Instagram Followers Growth Via A Contest

Want to boost followers growth quickly in a single month? Run an Instagram contest! It’s an easy and effective way to attract new followers, build brand awareness, and increase engagement.

A contest can give you the momentum and reach you need to grow your audience, even if it’s only for a limited time. Just follow Instagram’s guidelines for contests and create as much publicity as possible before your contest begins and throughout its run.

4. Increase Followers Growth With Share-worthy Content

Having your content shared by your followers will help bring more attention to your brand from the right people. Reaching the right people is crucial to increasing followers growth organically. Identify which types of posts you create receive the most likes, comments, and/or shares from your followers. Create more of these to get people to share more of your content.

Check out the pages of some of your competition. Study their content strategy. What types of content do their most engaged followers enjoy? Don’t just create posts that are a replica of another brand’s popular posts. Remember to always use your brand voice while crafting the type of content that your target audience finds appealing.

Behind-the-scenes content is a great example. Viewers can’t resist the opportunity to get a sneak peek of what goes on behind the curtains. If your brand voice is light and playful, you can share entertaining and hilarious BTS snaps or video clips that show your staff fooling around or making funny mistakes. Don’t forget to add a straightforward “Please like and share!” or a similar call-to-action to your caption.

5. Be Visible To The Right Followers With The Right Hashtags

Hashtags are so late 2010s. They may not hold as much weight as they used to back in the olden days, but they can still be helpful in audience targeting. Primarily if you use an Instagram hashtag generator and analyzer, you can optimize your content with industry-specific hashtags that your target audience may be following or searching for on Instagram. If you can identify emerging trends in your community/niche through hashtags, you can become more visible to the right audience and boost your followers growth.

Alternative Ways To Push Instagram Growth With Real Followers

If you’re looking to increase followers growth for your brand, do it with real followers and, as much as possible, those who are genuinely interested in your type of content. Getting real and genuinely interested followers is the only way to reap meaningful and lasting benefits from your growth.

Fortunately, organic followers growth is one of many options. To grow a successful brand online, allocating a budget for paid promotion is a must these days. Here are alternative ways to increase your follower count.

  1. Instagram Ads. Advertising on Instagram is SOP if you want to successfully build brand awareness, keep up with the competition, and earn good profits. Unless you have adequate background in social media advertising, however, you’ll have to spend a few months’ worths of your ad budget just learning the ropes. Once you have figured out the best strategy for your brand, you’ll start experiencing the followers growth you want or, in other words, lots of bang for your buck.
  2. Paid partnerships. These influencer and brand collaborations have proven highly effective in precise audience targeting. Learn everything you need to know about choosing the right influencer or brand for your collaboration. The most important factors to consider are the number and type/s of audience they have, their engagement rate, and your budget. Take note, however, that the followers growth you gain from a collaboration would be limited to a certain timeframe.
  3. Instagram growth service. With the right Instagram growth service company, you can have organic and lasting followers growth, as well as a boost in quality engagement. Avoid companies that are just selling followers; you’ll only get bots and fake accounts added to your follower count. Choose a company that uses advanced audience-targeting technology to track down real users who are right for your brand. And find out if the company has a team of real people, particularly social media experts, who will organically promote your content.

Camera studio setup for an Instagram ad.

Keep Track Of Followers With An Instagram Followers Growth Chart

Monitoring followers growth is as important as keeping track of business sales. The rate at which your follower numbers increase is a crucial indicator of brand performance.

An Instagram followers growth chart can be a simple line/bar graph you create using an Excel or Google sheet. You can also use Instagram’s native analytics tool, Instagram Insights, which is free to use for business or creator accounts. Another good option is third-party growth tracker tools, like the Check My Growth tool from Path Social, which is free for all Instagram accounts.

Tracking your followers growth vis-a-vis your engagement rate can help you in many ways:

  • See your growth trajectory within a specified period.
  • Learn more about your follower trends in terms of demographics and interests.
  • Identify which posts get the most visibility and which receive the highest engagement.
  • Find the optimal times to post content based on when your followers are most active on Instagram.
  • View content interactions for each of your posts.
  • View the number of plays for your videos.
  • Analyze the performance of your boosted posts/ads.
  • View your best-performing hashtags.

Best Instagram Growth Service

Keep in mind that followers growth is not just about quantity. The quality of followers you gain is just as important, if not more. Teaming up with the best Instagram growth service will free up more time for you to focus on creating great content. With the right company helping you grow organically, you won’t have to worry about getting a fake boost with bots and fake accounts.

Path Social, a growth service trusted by tens of thousands of Instagram brands, is your best bet! Path Social knows that precise audience targeting is crucial to lasting Instagram growth. You need followers who will stick with you for a long time and deliver quality engagement repeatedly. This means your followers growth should be built upon real users with a genuine interest in your type of content. You’ll get this from Path Social and so much more.

Path Social uses a proprietary advanced AI technology that works for any niche and industry, just like Instagram’s audience-targeting algorithm. You identify your ideal audience based on their demographics, and Path Social’s AI tool will track them down for you.

Path Social also utilizes an in-house team of social media specialists and a vast network of Instagram influencers to organically promote your content to your target audience.

You can be sure that the followers you get are real users who are already interested in what you have to offer. These users are eager to be part of your community and enjoy engaging with your brand. Start growing and gaining Instagram followers today!