Instagram Reviews: Make Your Opinion Count

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Karen Lin

Instagram 101 | May 26, 2023

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If you are a frequent Instagram user, you have become familiar with the Instagram Shop feature. You may have even purchased something. If you have liked the items you bought, you may wonder if leaving Instagram reviews for them is possible.

It may surprise you to learn that, yes, you can leave reviews on items purchased through the Shop feature. This is a great way to voice your opinion and give valuable information to others considering a purchase. Positive reviews can help small businesses grow and flourish, while honest reviews keep consumers safe from scams.

But how exactly do you go about this? Below, we have the information you need to know. We will teach you the steps required to leave a review and how to delete your review or report an inappropriate one. If you are an Instagram shop owner, we also have you covered with tips on the best ways to highlight your reviews.

A piece of paper saying "review" comes from a typewriter.

What Is the Instagram Shop Feature?

First, let’s take a closer look at the Instagram Shop feature. It’s necessary to understand this before you can leave Instagram reviews for products or services. When you set up the Shop feature, you essentially launch a storefront on Instagram. It is a place where people can browse products, make purchases, and support your brand.

Launched in 2019, it was first only offered to major retailers. Since then, it has expanded to smaller brands and businesses, offering the ability to sell items on social media. You can do this through reels, stories, feed posts, and targeted ads. Instagram Shop allows retailers to connect with potential customers and expand their reach.

To set up the Instagram Shop feature, you must meet the consumer eligibility requirements and have a business or creator profile. This type of account gives you tools, resources, and insights to help you grow. Finally, your business also needs its website to be linked for consumers to purchase.

What Are Instagram Reviews?

So, what are Instagram reviews when it comes to the shop feature? They are just as they sound – reviews of products people have purchased on Instagram. They offer a way for real people to leave product reviews. This can be extremely helpful for others, giving them further insight into color, fit, and quality. 

When you rate and review an item you purchased, it appears on the product page. The brand can also feature it on its Facebook page and any advertisements or sponsored posts. Your review will include your Instagram profile picture and username, which will be visible to others. However, this will not show up on your profile, nor will your followers be notified that you left a review.

It is important to note that all comments on Instagram are subject to final review. They also must follow the social media platform’s Community Guidelines and Community Feedback Policy. If the social media app finds your review violated these, they can remove it and potentially disable your account.

Coworkers reading the Instagram reviews for a recent product launch.

How To Add Reviews on Instagram: 2 Easy Methods

It is crucial to leave Instagram reviews if you have purchased something through the Shop feature. This will clue in other shoppers to exceptionally unique products or potential problems. Many people will find your review helpful when considering purchasing, especially if it is their first time. 

You can access Instagram in several ways, depending on your device preferences. It’s important to note that, at this time, you can only leave reviews through the Instagram app for iPhone or Android. Hopefully, in the future, this will expand to the web-based version of the social network. 

Are you ready to learn how to add reviews on Instagram for items you have purchased through Instagram Shop? We are here with everything you need to know. Currently, there are two ways to go about this. You can do this from either your order history or product page. Below, we have outlined the steps you will need for both options.

1. Add Instagram Reviews From Your Order History

Let’s get right into it. The first method of writing Instagram reviews for something you have purchased is through your order history page. Follow the steps outlined below, which apply to iPhone and Android users.

  1. Open the Instagram app and access your profile page from the bottom right-hand corner of the screen.
  2. Tap the triple lines icon on the top right corner.
  3. Next, select orders and payments from the menu.
  4. Select the purchase order you wish to review, then hit add review.
  5. You will then have the option to choose a rating from 1-5. Tap on the corresponding stars you wish to give the product. 
  6. Add your text review and tap the plus sign icon to include a photo.
  7. Hit finish to complete your review.

Congratulations, you have successfully left a review. Remember, your Instagram handle and profile picture are automatically attached to the review. Other shoppers can see this, but it will not appear on your profile.

2. Add Instagram Reviews From the Product Page

You can also leave Instagram reviews directly from the product page. The steps for this method are easy; we have listed them below. 

Like the process above, these apply to both iPhone and Android users.

  1. Open the Instagram app and access your profile page from the bottom right-hand corner of the screen.
  2. Select see all next to the reviews. 
  3. Tap the plus sign icon in the top right-hand corner.
  4. Enter your review and add a photo if you choose.
  5. Finally, select finish to submit your review.

You are all caught up on two popular ways to leave reviews for purchased items. Try this next time you buy something through the Instagram Shop feature.

A woman leaving Instagram reviews for items she purchased.

How To Manage Instagram Reviews

By now, you know how to write Instagram reviews for purchased items successfully. Hopefully, you have used our above instructions to post one yourself. Remember, this is a great way to alert potential consumers of fantastic things or possible quality issues. Positive feedback can also help to grow small businesses and strengthen customer retention.

Knowing how to manage your reviews is essential. This means making any necessary changes to your thoughts. You can quickly do this through the Instagram app and your profile page. Below, we will cover the steps to delete your Instagram review. You may also come across another user’s review that you find inappropriate or misleading. 

How To Delete Your Instagram Reviews

There may be times when you wish to delete your Instagram reviews. You may have noticed spelling errors or changed your mind about your previous thoughts. Either way, knowing how to remove your reviews can be helpful. 

To delete a single review you posted, follow the below steps:

  1. Open the Instagram app and navigate to the product page for which you wrote a review.
  2. Click on the stars icon to access all product reviews.
  3. Next, find your review and swipe left on it.
  4. Tap the trash can icon, then delete to confirm the removal.

You can also delete multiple reviews at once. Below, we have outlined the steps you need to take.

  1. Open the Instagram app and access your profile page.
  2. Select your activity by tapping the three lines icon at the top right-hand corner. 
  3. Under the interaction header, select reviews.
  4. Next, tap select and then the circle icon to the right of each review you wish to delete. You can sort your reviews chronologically or filter by a specific date range.
  5. Hit apply, then delete at the bottom of the screen to confirm your choice.

The brand may have featured your review elsewhere, such as on its website. In this case, you will need to contact them directly to have it removed. 

How To Report Inappropriate Instagram Reviews

You may find a comment or picture inappropriate while reading other Instagram reviews on products or services. If this happens, taking the time and necessary steps to report it is crucial. This way, you keep the virtual world safe and clear from spam or hurtful language. 

If you find a review that violates Instagram’s Community Guidelines, there is a quick and easy process to report it. We encourage doing this. Instagram will review your report and remove the review if it does not follow its policies. 

To report an inappropriate product review, follow the below steps:

  1. Open the Instagram app and access the product page. 
  2. Locate the inappropriate review that you wish to report.
  3. Hold down on the review, then tap the exclamation point icon. 
  4. From here, follow the on-screen steps to answer a few questions about why you are reporting the review. Then, submit your report for Instagram to evaluate.

Reporting inappropriate or hurtful incidents can help make Instagram a better place for yourself and other users.

A man learning how to leave Instagram reviews.

How To Get Free Products To Review on Instagram

For many people, getting something for free is a great incentive to leave Instagram reviews. Many brands and businesses realize this and use it to their advantage. After all, positive words can help spread the word about a product or new company. The more you share your honest thoughts, the more likely you will score major deals.

You are in the right place if you want to learn how to get free products to review on Instagram. Many legitimate brands and companies will provide you with free goods in exchange for your honest review. But how can you find them? And how can you get yourself noticed as a quality partner?

It’s all about curating your Instagram profile and understanding your target audience. We recommend identifying companies that offer products and services you believe in and would use. If your followers align with the brand’s demographic, they are more likely to value your opinion to promote their products. 

Once you have businesses in mind, connect them through direct messages, Instagram comments, or email. Be sure to highlight why you are a good fit for their products and what you can offer them regarding social media traffic, engagement, and followers. A little self-promotion can go a long way.

Two friends read Instagram reviews on items they want to purchase.

How To Use Instagram Reviews for Your Business

You now know how to leave Instagram reviews for purchased products through the Shop feature. But what if you are the seller, not the consumer? How do these reviews impact your business? As it turns out, they can have a significant effect. People making first-time purchases heavily rely on the opinion of others, especially when it comes to fit, quality, and product longevity.  

Positive reviews can help to boost sales and grow your brand with happy, returning customers. However, there may also be times that you receive some negative reviews. It’s essential to have your customer service team contact these users to try and solve the issue. This way, you can turn the outcome around, and consumer can hopefully update their review.

Below, we will explore how to use Instagram reviews to your advantage. This includes promoting your business with these positive highlights through social media accounts. We will also discuss available online templates to keep your content aesthetically pleasing and on-brand for your business.

Promote Your Positive Instagram Reviews

First, we will talk about ways to promote your positive Instagram reviews. After all, real users’ glowing recommendations can encourage others to complete a first-time purchase. A good product experience can also lead to returning customers who value your goods and services.

Sharing your successful wins, from good reviews to significant milestones, is essential as a small brand or business. This is vital information to share with your followers and will show that you are growing.   

One way to promote your customer’s feedback is to take screenshots of reviews to share on Instagram and other social media channels. Consider using an online review template if you prefer your content to follow a specific aesthetic. Do not worry; we will discuss options for that further down below. 

You can also incorporate real user reviews into an advertising option. Select positive highlights from your product page and display them on your website, social media campaigns, or print ads. This will allow new potential customers to read the praises and consider purchasing for themselves.

Online Instagram Review Templates

As mentioned above, many influencers and brands prefer their social media content to follow a specific aesthetic. This can vary from person to person, from bright, colorful, neutral, and minimalistic. Your Instagram feed must match your brand’s overall feel so your followers know what to expect. It should not be any different when highlighting your Instagram reviews.

Consider using online Instagram review templates to share customer feedback for advertising purposes. This will showcase the review cohesively per your brand image. Many options for purchase match any aesthetic and come formatted for specific social media platforms.  

For one option, check out Etsy. Here you will find a plethora of resources. Download it and follow the directions to customize it when you have found the perfect template. Choose a popular review from your product page that you wish to feature. Next, create a unique piece of content that you can easily share on Facebook and Instagram. 

At Path Social, we’ve built up an in-house platform of Instagram influencers and an AI-targeting algorithm over the past decade. That’s how we organically target and reach users that engage in your content. And that’s why no one can replicate our results, which means you’ll build an Instagram community that lasts! Start growing and gaining Instagram followers today.