Find Instagram Influencers That Make Your Brand Look Good

Profile photo of Karen Lin, author

Karen Lin

Instagram 101 | May 30, 2024

Want More Real Instagram Followers?

Your content is great. Your products work. For some reason, not enough people can see it. Promotional ads are a great way to boost your content. It’s not the only way, though. We suggest that you get involved in the influencer marketplace. Find Instagram influencers that make your brand look good!

Ad campaign management can be a lot to deal with. Influencers take some of that work away. Some audience analysis will let you know who the best fit is for your brand. If you think finding influencers on Instagram is difficult, we have a breakdown here. The experts at Path Social are way ahead! Stick around for all the information you will need.

An influencer records branded content for a client.

How To Find Instagram Followers: Use an Instagram Influencer

Growth is the endgame. We are all trying to increase our following. We see the potential followers. We just need to get them to us. We have tips on how to close the gap. We can tell you how to find Instagram followers. First, you’ll have to find Instagram influencers.

In the past few years, influencer marketing has seen an explosion in popularity. The society in which we live is becoming increasingly technologically advanced. As a result, influencer marketing has found its way to the forefront of marketing strategies. Businesses are dedicating more time and attention than they ever have before to the strategy.

A content creator records a day in the life vlog.

Why You Need To Know How To Find Instagram Influencers 

Influencer marketing is a way for businesses and influencers to work together to spread the word about their products. You see them everywhere and likely get the concept. Businesses often make deals with content creators when they want to sell their products. They pay creators for making promotional content. They could do wonders for your brand. We’ll tell you why you need to know how to find Instagram influencers.

How effective is the Instagram influencer? Like it or not, influencers have replaced commercials. This is because regular buyers go to content creators to find out what products to buy. Somehow, they appear to be more credible than a paid TV spot.

People who affect whether someone buys something are worth the investment. Instagram users do buy things because of something a celebrity shared.

You don’t have to have millions of fans on Instagram to be an influencer. Take, for example, a look at the different tiers of artists:

  1. Mid-tier influencers: Influencers in the middle range have between 50,000 and 500,000 followers.
  1. Micro-influencers: The number of people who follow them on social media ranges from 10,000 to 50,000.
  1. Nano-influencers have between 1,000 and 5,000 people who follow them.

Even the smallest creator has some influence. Finding influencers on Instagram with an engaged following is all you need to do. There are influencer marketing tools and influencer relationship management platforms online. They can help find influencers on Instagram best suited for your brand.

A dance group records content for a sports brand.

Find Instagram Influencers Free Using Hashtags

You may find it easier to find ideas for content if you use hashtags. They group articles and stories. Did you know using the power of hashtags is one of the easiest and quickest ways to find influencers on Instagram? You can find Instagram influencers for free with hashtags. Let’s show you how.

Think about your field of work and the people you want to reach. Then, search for famous hashtags to get some ideas for tags to look for.

The best plan would be to start with general hashtags and then move on to more specific ones over time. You can use several different types of hashtags, such as the ones below:

  • Some hashtags are unique to a certain field. You can use words and phrases that are specific to your niche. If you’re in the fashion field, #OOTD, #datenightoutfits, or #hourglassoutfits are great hashtags.
  • Hashtags for dates: Several influential people use certain holidays to promote their work. Using these terms, you can find people talking about certain events.
  • Location hashtags that show where you are are a great way to find local people with power in a certain place.
  • Branded hashtags are hashtags linked with a certain business. Think #Nike or #Barbie. Some brands just use their name as their handle. If your brand relates to the big names, check out the influencers that use them.

Reading through an influencer’s page lets you see what other companies have worked with them. You can also look at the number of engagements to see if they fit your business well. Think they’re the one one? Great! Send a private message and be very clear about what you’re offering.

A content creator records a B-roll for a reel.

Free Tools To Find Instagram Influencers That Align With Your Brand

Finding influencers on Instagram is no easy task. Looking for them on your own takes a lot of time. Using influencer search tools, you can refine the global library of influencers. Do it by their size, engagement rate, age, gender, or number of followers. You just need free tools to find Instagram influencers online.

  • Buzzsumo

Buzzumo gives you a section called “Influencers and Outreach.” This lets you find, rate, and follow different people with a lot of impact. You can put this information together in different ways. Find out the most important people on social media in your area.

  • HypeAuditor

The AI that runs HypeAuditor does in-depth evaluations. It rates writers based on the quality of their followers and how involved they are in their work. They get raw data from many different places. After that, the program gives each influencer a rating and lists the top influencers worldwide. 

  • Storyclash

Storyclash provides a free tool to find new Instagram users talking about your business. This tool lets you discover who they are and what they say. It lets you find the type of social media personality that fits your needs and reach the best. This is a very important factor in getting your target audience to see your posts.

To use the free influencer search tool, you must type your business name or a word into the search area. Storyclash will give you a part of a list of all the people who have recently talked about it in the last 30 days. The results show each influencer’s exact area of impact and the total number of people who follow them.

An influencer records some content for a brand with his cell phone.

How To Find Instagram Influencers by Location

Do you prefer to find Instagram influencers in your area? You may have a product that is popular locally. Someone trusted in your country is the most ideal to market the products. We will tell you how to find Instagram influencers by location. You can do the following to find out if they are in the same area as you.

  • Geotags

When looking at a user’s page, watch for the geotags they’ve put in the upper right corner of their posts. With that knowledge, you’ll determine if the content creator is in the same area as you.

  • HypeAuditor

HypeAuditor has a social influencer network with millions of followers. You can learn about the micro-influencers in that area by choosing the right country in the filter settings. Add other factors, like keywords, influencer age, size, gender, and location.

  • Flexible filters

Using filters is a great way to find influential people in a certain area. Use hashtags like #kingstonjamaica or #milan if you are looking for influencers in those areas. Check how many posts each hashtag has. Start your search for Instagram influencers with the one that has the best posts. They may also use #microinfluencer. 

You don’t have to worry about finding social media influencers in your area. When you’ve narrowed social media influencers down by location, check out what these have to offer.

a hand holding a phone with a picture of a person's feet

How To Find Instagram Influencers in Your Niche 

We can only give general advice on how to find Instagram influencers in your niche. There are so many content categories on Instagram. You’ll have to tailor our advice to your brand’s niche marketing needs. Check out these tips to find Instagram influencers in your niche:

  • Their values: You shouldn’t choose creators based on how many people follow them. That much is for sure. Instead, look at the influencer’s profile. See if the person’s values match your business and your brand’s style. Are they into herbal medicine? Are they makeup gurus? Are they minimalist? Make sure the collaboration makes sense.
  • The feed aesthetic: The influencer’s graphic style should match the business’s. Aesthetics are important for branding, and the influencer should at least be adaptable to collaborations.
  • Their previous collaborations: An accessible influencer may not be the best choice. It’s not a good look to move back and forth between two businesses that are in direct competition. No one will take this influencer seriously. Their endorsement of your brand will not be that strong.
  • Their strength in the market: Strength doesn’t necessarily mean follower count. When it comes to influencer marketing, a common mistake is putting too much weight on the number of Instagram fans. Instead, you should look at their reach, which tells you how many real people their material is reaching.
  • Their engagement rate: This metric is easily the most important. Engagement rate is the percentage of an influencer’s fans who connect with their posts by saving, liking, or commenting on them. A high engagement rate means that the influencer’s fans are constantly talking with them and are interested in what they have to say.

An influencer takes a group photo with a group, holding a water bottle.

How To Find Micro-Influencers on Instagram With Real Engagement

The word “micro-influencer” describes an influencer with a small, concentrated following. They are easy to connect with, which is why their fans believe in them. Most of the time, micro-influencers have a lot of engagement with the people in their group.They are more than happy to talk to their followers. They can reply to comments, and DM followers leave. It would be useful to know how to find micro-influencers on Instagram. Keep reading for ways to find Instagram influencers with a close-knit following.

  1. Promoty

Promoty is a tool for influencer marketing that helps you find the right followers for your brand. Use the global influencer search to find influencers. Sort the results by, among other things, where they live, what they like, and how much they like your brand. Using this method, you will be able to find the right social media influencers.

  1. Search Instagram

Finding the right influencers on Instagram could take a lot of time and work. If you want to go this way, start with names, words, and places. Narrow your results. Check out what people are doing with terms like #microinfluencer and #beautyblogger. You can also look for people based on their location, too.

You would probably get better results with less money spent on marketing. This would give you a higher return on investment (ROI).

Instead of buying a single post from a big Instagram influencer, you might want to work with less well-known influencers. With this method, you can reach a big follower base and get them more involved for less money. This could lead to more people knowing about your brand and more active users buying your products.

A camera records outdoor content for a nature brand.

Find Instagram Influencers and Grow Your Brand With Path Social’s Help

We know how important it is to find Instagram Influencers for your brand. When you use them, it’s possible that more people will be interested in what you have to say.

We understand the need to have an organic following, and you think influencers can help. Let us help you explore multiple growth options. We’d be happy to help you reach your brand goals. You should try to start using what you’ve learned as soon as possible. If you want to do well on social media, count on us to help you.

It’s time you move up to the next level on Instagram, don’t you think? We are willing to help out. Right now, all you have to do is check out Path Social. Have you heard anything about the different ways we can help you increase your following?

You can use your account to its fullest and grow your follower base in ways that weren’t possible before. No more waiting! You need to start building up your Instagram profile as soon as possible. You should use Path Social to help you grow your page right now.