How To Get AI on Instagram: Experience IG’s Machine Learning

One of the biggest stories to hit the digital industry all year is that Meta is doubling down on AI. From virtual assistants to custom chatbot creators, Meta is taking the Instagram experience to the next level with AI integration. 

Wondering how to get AI on Instagram to experience the power of machine learning firsthand? In this post, we’ll cover whether it’s possible to speed up the rollout of these AI features on your page. Keep reading to find the answers!

What Are the Different AI Integrations on Instagram?

Instagram is pouring heaps of its money into AI features today. Some have been up on the platform for a while, but others are still being rolled out slowly but surely. Here are some of Instagram’s features that harness the power of AI and make your online experience more seamless.

Content Recommendations on the Feed

Yup, you heard that right. Instagram actually uses AI to tailor content recommendations it thinks you’ll love on the platform.

Take the Instagram Reels algorithm, for example. Have you ever wondered how the app knows exactly what videos excite you or make you laugh out loud? They do all that through machine learning. The platform takes note of what kind of content you pay attention to and interact with most. Then, they push out similar content the next time you open the Reels tab.

Cool AI-Powered Filters

When you think of how to do AI on Instagram, you probably focus on generating pictures and writing captions. But whenever you use filters to enhance your face in a silly, creepy, or stunning way, you use AI, too!

Yup, a lot of the AR filters on Instagram use AI for facial recognition and motion tracking. This gives you the most realistic effect when the filters are superimposed on your face.

The Meta AI Chat Assistant

Meta AI is the pride and joy of Instagram in its mission to integrate AI into the platform. This chat assistant is powered by LLaMA, an advanced language model that can answer questions and even create AI-generated images. It’s basically Instagram’s answer to ChatGPT.

You can ask the assistant practically anything, from what movie to watch to what you should make for breakfast. But it can also help creators liven up their content through creative captions, unique images, and more. It’s the perfect online sidekick for when you need extra help getting those creative juices flowing!

AI Backdrop on Instagram Stories

Tired of posting boring old photos on Instagram Stories? Spice up how your Story content looks with AI Backdrop. This feature allows you to create a new, more engaging background for your pictures based on a prompt you provide. Here’s how:

1. Create a new Story post.
2. Take a photo or import one from your gallery.
3. Select the Backdrop icon at the top of the editor screen. Instagram will then use AI to identify the subject and background of your photo.
4. Tap the areas of the photo you want to keep. The rest of the photo will be replaced with a new background. Then, tap Next.
5. Type in a prompt for your background and hit Next.
6. Choose from one of the two background options.
7. Share your post to your Story.

AI Studio for Custom Chatbots

In July 2024, Meta announced the roll-out of AI Studio, where people create custom AI chatbots. These chatbots will basically be an extension of yourself as a creator. You can build it to have the same personality and speak in the same tone as you. That allows it to write personal messages on your behalf when your fans talk to you. You can also use it for auto-replies.

Of course, you can also use it for other creative concepts. If you’re a food influencer, you can create a chatbot to help your followers create recipes. For fashion creators, your chatbot might be a stylist to help others put together the perfect outfit. With AI Studio, the possibilities are endless!

How To Get AI on Instagram: Is This Feature Available in Your Country?

Some of Instagram’s AI integrations are already readily available for anyone who has the app. AI-powered face filters and content recommendation algorithms have already been built into the platform. If you use these features on your daily Instagram scroll, you might not realize it, but you’ve already used AI.

Want to experience the power of Instagram’s newest AI-powered tools for yourself, like Meta AI or AI Studio? Unfortunately, these AI integrations aren’t necessarily something you work to get. 

You can’t just request them from Instagram so that they show up in your app. Instagram typically rolls out these new features by country. If it isn’t available where you live, sit tight. The Instagram team is constantly working to roll out their AI integrations everywhere. You’ll get it sooner than you think!

How To Use Meta AI on Instagram Step-by-Step

So, you finally have Meta AI—Instagram’s newest chat assistant—on your app. How do you use it and harness its power to get the answers you need to achieve your content goals? Here’s how to use Instagram AI chat, step-by-step:

1. Open the Instagram app and head to your direct messages.
2. Tap the search box at the top of the screen, which should say “Ask Meta AI or Search.”
3. Type in your prompt or question and hit Send. To generate images, type “Imagine” followed by your image prompt. Alternatively, select one of the recommendations under the search bar.
4. A conversation window with Meta AI should pop up. Wait a few seconds for the chatbot to come up with an answer for your prompt.

Ask Meta AI to help you with anything you want, from caption ideas to a full creative content calendar. This is an awesome way to pick your brain and inspire you when you’re suffering from a creative block.

Embrace AI Even More by Letting Path Social Fuel Your IG Growth

Instagram’s advanced, AI-powered tools are awesome for giving you that competitive edge you need to rise above online clutter. They help you whip up unique content ideas, generate images, and let you create chatbots to talk to your fans. AI is slowly becoming a must if you want to grow your online presence effectively. So, don’t miss out!

Another way to harness the power of AI to grow your page is by working with Path Social. We use AI-driven algorithms to hunt down your niche audience and serve your content to them. With more eyes on your posts, you get higher engagement and more followers. We’ve done it for brands like Modern Fit, which earned 239% more in revenue after we doubled their follower count. And we’ll do it for your page, too!

With our help, you won’t feel the need to wonder how to get AI on Instagram anymore. Instead, you just sit back, relax, and let us do the heavy lifting as you wait for new followers. Get more loyal, active, engaged fans with the help of Path Social today!

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