Meta Verified: Significance of Blue Tick in Digital World

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Heidi Lang

Instagram 101 | Dec 01, 2023

Want More Real Instagram Followers?

Trust is the most important factor in the digital business world. Every transaction, click, or message centers on a basic question – can I trust them? This question is paramount and reigns in every mind today as misinformation, identity theft, and cyber-attacks rise rapidly. But how do we protect ourselves against this? Meta Verified is the solution. 

It is a groundbreaking innovation that works as an answer. It is a game changer that helps online businesses gain customers’ trust. Social media users can identify with the blue tick that it’s the real you and not an imposter. 

Once you understand how to get Instagram’s blue tick, winning customers via digital platforms will become easy.

A woman is opening the Instagram application on a smartphone.

What Is Meta Verified on Instagram? 

Meta verification is a subscription service that helps content creators secure their accounts. It offers exclusive features, including enhanced reach, protection against impersonation, and the iconic blue check badge for account verification. In addition, it allows users direct access to human support agents. 

Content creators frequently search “What is meta verified on Instagram and Facebook?” Everyone wants to climb on the bandwagon and make the most of it. 

Early on, these badges were only available for celebrities, public figures, and famous brands. While the Meta Verification and the original badges flaunt the iconic blue checkmark, they are distinct. 

The original verification badge comes without a price tag but lacks the added advantages that the paid version offers.

There’s an opportunity to upgrade for those who already possess a distinguished profile with the original verification badge. With Meta Verification, users can unlock a suite of features, including robust account protection and direct support.

Currently, it caters to individuals and not brands. But the landscape of social media verification is evolving, hinting at potential expansions in the future.

There are two types of Instagram influencers. The first goes for organic reach and quality audience by getting meta-verified and producing quality content. Others look for options to get free followers on Instagram – which is a thing today. 

A man is using a new Meta Thread App on a smartphone.

Can You Get Meta Verification? 

In the ever-evolving social media landscape, “Meta verification” has become a crucial aspect for individuals and businesses alike. It refers to authenticating user identity on platforms owned by Meta, such as Facebook and Instagram. Verification badges signal users, ensuring that the account they interact with is legitimate.

Requirements for Meta verification involve meeting specific criteria to confirm identity or account authenticity. This verification enhances an account’s credibility and can open doors to a wider audience and improve visibility. It’s an essential step for those looking to establish a trustworthy and influential presence on Meta-owned platforms.

The requirements for Meta verification include: 

  • You must be 18 years or older.
  • Only United States, New Zealand, and Australian residents can currently apply.
  • Adherence to community guidelines and terms of service on Instagram and Facebook is mandatory.
  • Profile name should match the legal identity as per government-issued identification.
  • The Profile picture should resemble the photo on the government-issued ID.
  • The account should have an established posting history.

It’s not just about having a large following but about meaningful interactions. Meta considers the profiles with high engagement rates, showcasing genuine interactions. Moreover, newsworthy individuals with a significant public presence in various fields might have an edge.

A Verified Instagram Account of WHO on Smartphone.

Perks of Getting Meta Verification

Meta verification does not come with a badge only. It provides countless perks that can significantly enhance your online presence.

It adds a layer of credibility to your profile or page. This assures your audience that they engage with a legitimate and trustworthy entity. This trust factor can help you attract a larger and more engaged following. It is because people are more likely to interact with, follow, and do business with verified accounts.

Additionally, Meta verification can unlock access to exclusive features and opportunities. This includes insights and analytics that provide valuable data about your audience and content performance. It can also make connecting with influencers and collaborators easier, enhancing your networking capabilities. It is a valuable asset for individuals and businesses seeking to thrive in the digital age.

Here are some benefits of Meta verification for Instagram users:

Meta Guards Against Impersonators

Meta protects its users from potential impersonators, especially those gaining online traction. On their official website, they state:

“More protection from impersonation means proactive monitoring for accounts impersonators who may target people with growing online audiences.”

A verified account on the platform makes you stand out, making it harder for others to impersonate you.

Connect Directly With Human Support

Verified accounts can directly access live human support. This direct line helps in addressing your issues without delay.

Verified Users Enjoy Exclusive Perks

Being verified on Meta gives you exclusive stickers on Instagram and Facebook, including unique reel stickers.

That’s not it – Meta gives you 100 stars every month to support other creators. For every star you give out, Meta donates $0.01 to the recipient.

Boost Your Online Presence With Meta

Joining Meta’s verified circle amplifies your voice. Your profile shines in comments, suggestions, and search results.

This program can make a significant difference if you aim to expand your online reach. Understanding the Instagram and Facebook algorithms can further enhance your visibility.

Person thinking about opening Facebook or Instagram on iPhone.

How to Get Meta Verified on Instagram

Meta verification on Instagram is a significant milestone for individuals and businesses seeking to establish credibility. This coveted blue checkmark serves as a powerful symbol of authenticity. It makes your profile stand out and gives your followers confidence in your online identity.

Are you wondering how to get Meta verified on Instagram? The process is very simple. Follow these steps:

  1. Open your Instagram or Facebook profile and navigate to “Setting & Privacy.”
  2. Proceed to “Settings.” 
  3. Tap on “Accounts Center” followed by the “Meta Verified” option. 
  4. Choose the account you wish to verify and initiate the verification process. 
  5. After payment, ensure that two-factor authentication is active and that account details match your ID. 
  6. Upload a government-issued ID for identity confirmation. 

After adding the payment details, the identity confirmation might take about 48 hours. There is no need to worry if Meta rejects your verification. Meta usually refunds within 60 days. 

For those using the Facebook web interface, the process remains quite similar. Check the eligibility status before processing. To check if your account meets the criteria, check your Facebook and Instagram profiles. Click the “verified” icon to see if these offerings are accessible in your locality. 

If Meta’s services haven’t rolled out in your region yet, don’t fret! Sign up for the waitlist, and you will receive a notification when the service is available. 

Meta Verification Subscription Cost

Meta verification, which grants users the coveted blue checkmark symbolizing authenticity, has been a sought-after feature on social media. However, one question that often arises is whether there’s a price tag attached to this online badge of honor.

The subscription bundle for Meta verification subscription varies based on the region and device:

  • United States: $11.99/month for desktop or mobile web (Facebook only), $14.99/month for Android and iOS devices.
  • Australia: 99 AUD for mobile or desktop web (Facebook only), 24.99 AUD/month for Android and iOS.
  • New Zealand: 99 NZD for desktop or mobile web (Facebook only), 29.99 NZD/month for Android and iOS.
  • UK: £9.99 for mobile or desktop web (Facebook only), £11.99/month for Android and iOS.
  • Canada: $15.99 for mobile or desktop web (Facebook only), $19.99/month for Android and iOS.

Meta Learning From the Mistakes of X 

Meta began offering paid verification in response to changes at Elon Musk’s platform, X (previously known as Twitter). 

On X, subscribers could purchase a blue checkmark for a monthly fee. However, this system quickly became problematic as individuals began impersonating well-known brands, celebrities, and even figures like the Pope. 

X introduced a new feature allowing paid users to verify their identities using a government-issued ID to address this. It hinted at potential future perks for those who opt for this verification. 

As for Meta’s verification for businesses, there are specific activity and security criteria. Additionally, the individual applying must demonstrate their affiliation with the business in question.

Recently, Meta released a new social media platform, “Threads.” It is very popular even though Twitter (now X) claimed it copied their pattern. But that’s just the beginning, and we can already see Meta going places. 

An influencer going live on Instagram.

Grow Your Instagram Presence With Path Social 

Navigating Instagram features can be challenging. While it can enhance your credibility, it’s equally essential to grow your follower base authentically. And that’s where Path Social comes into play. 

We’ve spent a decade perfecting an in-house platform of Instagram influencers, strengthened by a state-of-the-art AI targeting algorithm. This ensures that we engage with organic users who are genuinely interested in your content. 

By combining Meta Verified’s perks with our social media marketing tools for Instagram, you’re setting yourself up for unparalleled success. If you’re interested in amplifying your presence and credibility on Instagram, get in touch with Path Social today. 

So, what are you waiting for? Start growing and gaining Instagram followers today!