Social Media Marketing Tools for Instagram Influencers

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Karen Lin

Instagram 101 | Feb 16, 2024

Want More Real Instagram Followers?

Instagram offers a world of endless possibilities for aspiring social media influencers. But the competition is fierce. A captivating smile or aesthetically pleasing Feed will not cut it. To stay relevant in the eyes of the audience, you must go the extra mile. This is where social media marketing tools can help.

Without the right tools, you can be another face in the crowd. If you want to make it big on Instagram, you must pick the best Instagram marketing tools. This will make it easier for you to make your place on the platform. Besides, it will give you headway over all the influencers who have yet to tap into the marvels of these tools.

Social media marketing tools can help you plan, create, and schedule social media posts. You no longer have to keep holding your phone, waiting for the perfect time to post. These tools also help you with influencer outreach, content creation, and performance analysis. They’re like your digital entourage, supporting you with social media marketing campaigns.

Fashion influencers using phone and laptop. 

Table of Contents

Understanding Social Media as a Marketing Tool

Start believing that you’re an aspiring Instagram influencer. Your mission is to engage your audience and create captivating content. But, handling all of this manually can be overwhelming. This is where you can use social media as a marketing tool.

The main purpose of using these tools is to streamline your social media tasks and make your life more manageable. For instance, you can schedule your posts in advance, ensuring your content reaches your audience at the best time. This strategic approach can significantly boost your visibility and social media profile. 

Furthermore, these tools provide valuable insights into your audience’s behavior. You can track your best-performing posts and understand your audience’s demographics. You can even keep an eye on the competition. Alter your content strategy using hyperlocal social media marketing. It will help you cater to your followers’ preferences. 

The more you learn about tools for social media marketing, you’ll discover that they are a major reason influencers succeed. This includes celebrities and micro-influencers who talk about leveling the playing field. It doesn’t matter if you’re starting or already a popular influencer; using marketing tools is necessary.

An influencer is using Instagram on a smartphone.

The Versatility of Social Media Marketing Tools

Marketing tools aren’t one-trick ponies; they offer a multitude of functions to help you achieve various goals. Let’s explore how you can harness these tools to accomplish various tasks for your social networks.

Content Scheduling and Automation

  • Use social media scheduling tools to plan and schedule your content in advance. This allows you to maintain a consistent posting schedule without the need for manual posting.
  • Schedule your posts by letting these tools analyze your audience’s online activity and automatically publish content during peak engagement hours.
  • Extend the life of your top-performing posts by scheduling them to reappear at strategic intervals.

Audience Engagement and Interaction

  • Stay on top of audience interactions with social media listening tools. They notify you of brand mentions and messages, enabling quick responses to inquiries and feedback.
  • Keep an eye on social media discussions related to your brand or industry. This helps you stay informed about trends and identify engagement opportunities.
  • Cultivate a sense of community by encouraging user-generated content. Track mentions and shares, then reshare this content to build connections with social listening. 

Content Creation and Design

  • Design visuals using tools like Canva to enhance your Instagram feed with eye-catching graphics and images.
  • Elevate your video content for Reels or Stories with video editing software to ensure your content stands out.
  • Maintain a cohesive visual style on your profile by using image editing tools to enhance photos, add filters, and more.

Analytics and Performance Tracking

  • Evaluate post success by tracking likes, comments, shares, and saves. Identify your top-performing content.
  • Social media analytics tools give you deeper insights into your audience’s demographics, interests, and behaviors.
  • Implement tracking links to monitor the effectiveness of your call to action (CTA) and assess conversion rates.

Hashtag Strategy

  • Discover trending and relevant hashtags within your niche with the help of hashtag analytics.
  • Create branded hashtags to encourage user participation in campaigns and challenges.
  • Keep an eye on the reach and engagement for specific hashtags to refine your strategy.

Competitor Analysis

  • Compare your metrics to your competitors to assess your brand’s social media performance.
  • Analyze your competitors’ successful social media posts and strategies to inspire your content.

Influencer Outreach and Collaboration

  • Use influencer outreach tools to identify potential collaborators within your niche.
  • Streamline collaboration management, including negotiations, agreements, and content sharing.
  • Assess the impact of influencer collaborations on your brand’s visibility, engagement, and follower growth.

Ad Campaign Management

  • Leverage social media advertising tools to create targeted campaigns tailored to specific demographics.
  • Experiment with different ad variations to determine which resonates most with your audience.
  • Set and monitor ad budgets to maximize the ROI of your advertising efforts.

A blogger posing before a phone on a stand. 

Types of Marketing Tools for Social Media 

There are several types of marketing tools for social media that can help you do different things. To excel as an Instagram influencer, learn to use different tools to enhance your social presence.

Management Tools

Social media management tools offer a plethora of services. They provide a centralized hub for handling various aspects of your Instagram presence. With these tools, you can plan your content calendar, create and edit posts, and respond to comments. You can do all of this from a single dashboard.

The most popular social media management tools are Buffer and Planable. They provide many features that can significantly help you improve your Instagram marketing strategy.

Analytics Tools

Knowledge is power. With the aid of social media analytic tools, you can get insider information on your audience and the metrics of your content performance. These tools analyze different engagement rates, growth rates of followers, and post reach to give you a consolidated outcome. With the help of the newfound information, you can change your strategy to appeal to your audience better. 

For analytics, you can consider tools like Keyhole. Use such tools for social media marketing to know more about your audience’s preferences and alter your strategy as you do. 

Content Creation Tools

To be an Instagram influencer is to put out high-quality social content constantly. However, it is important to understand that creating and posting content can take a lot of time and energy. You may not be able to create content all day, every day.                                                                                                                                         

Instagram is a visually driven platform, and to engage the audience, you need to come up with visually appealing content. With tools like Canva, you can elevate your content game. Produce visually appealing posts that resonate with your audience.

Influencer Outreach Tools

Collaboration lies at the heart of influencer marketing success. Building partnerships with fellow influencers or brands can boost your Instagram presence. With these tools, you can broaden your reach. 

An influencer records a reel on a stand for her Instagram account 

Understanding Measurement and ROI 

Figuring out the fruits of your labor from your social media marketing campaigns is essential. That’s where measuring return on investment (ROI) comes into play. It’s like taking stock of your investments to see what’s paying off and what needs a little more attention.

What are KPIs? 

First off, let’s talk about Key Performance Indicators (KPIs). These are like your compass on the Instagram map. They guide you in the right direction by telling you how well your efforts are doing. Think of them as your friendly signposts along the way.

KPIs can vary depending on your goals. For instance, if your goal is to increase engagement, you might focus on likes, comments, and shares. If you’re more into brand awareness, tracking follower growth and reach could be your thing. Each influencer might have different KPIs that matter most to them based on their unique objectives.

Now, here’s where setting goals comes into play. Think of goals as your destination. They give you a clear idea of where you want to end up. Want to reach 10,000 followers in six months? That’s the goal. Want to increase your monthly website visits from Instagram? That’s a goal, too.

Set SMART Goals

Setting SMART goals is the way to go – Specific, Measurable, Achievable, Relevant, and Time-bound. It’s saying, ‘I’m going to visit three new places in the next three months’ rather than ‘I want to travel more.’ The former is clear, measurable, and has a timeline.

Once you’ve set your KPIs and goals, you’ll need some social media tools to help you keep tabs on your progress. Instagram Insights is a good starting point. It provides a wealth of information about your audience, post-performance, and more.

Try UTM parameters for tracking links. They’re like secret codes that help you see where your website traffic is coming from. If you’re running campaigns or promoting products, UTM parameters can give you the nitty-gritty details. They can tell you what’s working and what isn’t.

Remember, measuring ROI isn’t just about counting numbers. It’s about understanding the story behind those numbers. What’s driving engagement? What’s leading to more followers? And most importantly, what’s contributing to your bottom line?

Influencer talking into a microphone in front of a laptop.

Benefits of Using Marketing Tools

If you’re new to social media marketing, you may underestimate the benefits of using marketing tools for social media. Here are some irresistible benefits of using such tools: 

Expanding Your Reach

Recent statistics show that social media has a massive user base, with over 4.74 billion users worldwide in 2022. Social media management tools are your gateway to tap into this ever-expanding audience.

These tools simplify content scheduling, posting, and engagement, ensuring your posts reach a larger audience.

Boosting Customer Engagement

If you have high customer engagement, you can set yourself apart from the competition. 

Marketing tools for social media can help you engage more audiences by ensuring you respond to messages as they come. Moreover, these tools can also help you build a strong rapport with your audience and improve your brand image. 

Data-Informed Content Strategy

Success in Instagram marketing relies on your ability to create content that resonates with your audience. Marketing tools provide valuable data and analytics capabilities. You can learn about the performance of your content strategy and make changes. 

Important metrics to keep an eye on are likes, comments, shares, and engagement rates. With this knowledge, you can fine-tune your content strategy. In addition, you can tailor your posts to align with your followers’ preferences and interests. This data-driven approach saves time and ensures that your content remains relevant and impactful.

A woman engages with her audience on Instagram Live.

Selecting the Best Tools for Social Media Marketing

You cannot start using any social media marketing tool you come across. Here are some factors you must consider to choose the best tools for social media marketing.

1. Your Unique Influencer Goals

You may have certain goals, and selecting tools that align with your strategy is important. Different tools cater to other objectives, and you need to choose accordingly. Therefore, you must first brainstorm and jot down all your goals as clearly as possible. This will give you the direction you need. For instance, if you want help with content scheduling and post management, social media scheduling tools can help you.

2. Budget Considerations

Financial factors are one of the biggest factors to consider in your selection process. Most social media marketing tools come with a price tag, while some offer free versions with limited features. Determine your budget and assess how much you’re willing to invest in tools.

Paid tools often provide advanced features, extensive analytics, and greater customization. However, don’t underestimate free options. They can still offer essential features that bring you closer to your goals as an aspiring Instagram influencer.

3. User-Friendly Interface

You may already have a lot on your plate, and it can become overwhelming to deal with several things simultaneously. If you’re managing content creation, engagement, and collaborations, you may need a tool that can simplify. There are lots of user-friendly interfaces that offer features such as intuitive navigation. Use them to make things easier for yourself. 

Responsive customer support is worth considering. In case you encounter challenges or have questions, having access to responsive support can save you time and frustration.

A phone is placed on a tripod to record two social media influencers. 

A Closer Look at Top Marketing Tools

You may feel overwhelmed if you’re new to the world of marketing tools. Here are a few of the best tools for social media marketing that can help you get going: 


As a comprehensive social media management platform, SocialPilot offers a wide range of features. It simplifies post-scheduling, content creation, and audience engagement. With its user-friendly interface, even beginners can navigate the tool effectively.


Buffer is an all-in-one social media toolkit, making it a favorite among influencers. It allows you to schedule posts, engage with your audience, and analyze performance across multiple social media channels. Buffer’s intuitive dashboard helps you streamline your social media efforts.


For collaborative content planning, Planable is a go-to choice. It simplifies the process of creating, reviewing, and scheduling social media content. If you collaborate with a team, this tool ensures a smooth workflow.


Content creation and scheduling are made effortless with Loomly. It offers an array of customizable templates and a social media calendar to keep your posts organized. Loomly’s focus on visual content is perfect for Instagram influencers.


Keyhole provides insights into your audience, hashtag performance, and trending topics. Whether you’re looking to track your growth or monitor competitors, Keyhole has you covered.


Visual content is king on Instagram, and Canva is one of the best design tools. With a vast library of templates, fonts, and graphics, Canva helps social media marketers create eye-catching posts and stories. Its user-friendly interface makes graphic design accessible to people of all skill levels. 

As you explore these tools, consider how their features align with your influencer goals. Each tool offers unique functionalities, so finding the right fit is crucial.

An Instagram blogger photographs baked goods to post on Feed.

Best Practices for Maximizing Social Media Marketing for Small Businesses

Now that you’re well-versed in these tools, let’s explore how to use them effectively for social media marketing for small businesses. 

1. Craft a Thoughtful Social Media Strategy

Begin your influencer journey with a clear strategy. Define your niche, pinpoint your target audience, and outline your content themes. Establish a posting schedule and engagement tactics. A well-structured strategy acts as your roadmap to success in social media marketing for small businesses.

2. Monitor Social Engagement Consistently

Engagement is a vital metric for Instagram. Watch for likes, comments, shares, and direct messages. Analyze which posts connect most with your audience and adjust your content to maintain engagement.

3. Strategic Hashtag Usage

Hashtags can significantly expand your reach. Research relevant hashtags within your niche and incorporate them into your posts. Utilize tools like Keyhole to identify popular and trending hashtags to maximize your visibility.

4. Embrace Instagram Stories

Stories are a great way to connect with your audience. Share behind-the-scenes glimpses, conduct polls, and host Q&A sessions. Stories create a sense of immediacy and authenticity that resonates with your followers.

5. Collaborate and Network

Collaboration is a powerful tool—partner with fellow influencers or brands in your niche to broaden your reach. Influencer outreach tools simplify the process of finding potential collaborators. Collaborations introduce your profile to new audiences and enhance your credibility.

6. Analyze and Adapt

Marketing tools for social media provide copious amounts of data. Regularly review your analytics to understand what’s working and what needs adjustment. Adapt your content strategy based on these insights, continuously refining your approach for improved results.

By incorporating these best practices into your influencer journey, you’ll harness the full potential of tools for social media marketing.

Business charts on the laptop screen. 

Building Your Instagram Profile with Marketing Tools

Your Instagram profile is a reflection of your identity. Tools for social media marketing allow you to boost your brand’s visibility amongst your target audience.

Here’s how you can enhance your Instagram profile with marketing tools:

1. Maintain a Consistent Posting Schedule

Consistency is a linchpin of Instagram influencer success. Your audience relies on your presence, anticipating a regular flow of engaging content. Marketing tools for social media enable you to plan and schedule posts well in advance. 

If you schedule your posts, you can strategically time your content releases to align with peak engagement hours. You don’t even have to be actively online all the time. This keeps your audience engaged and reinforces a sense of reliability, strengthening your brand identity.

2. Gain Insights Into User Behavior

Comprehending your audience’s behavior can help you tailor your content strategy to have maximum impact. Moreover, these tools provide in-depth data on post engagement, audience demographics, and content performance. 

By studying these metrics, you can better understand what your audience is looking for and enjoys. This empowers you to create content that seamlessly aligns with their preferences and interests and enhances your brand’s effectiveness. 

3. Create Engaging Instagram Stories

Instagram Stories are an interactive storytelling tool. They allow you to connect with your audience on a personal level. Social media tools with content creation features help you craft eye-catching stories. 

To create Stories, you can experiment with various formats, features, and creative elements. They won’t just convey your brand message but also grab viewers’ attention. From polls and questions to aesthetically compelling narratives, these tools breathe life into your Instagram Stories.

4. Stay on Top of Trends

Social media marketers always welcome new trends, and you should be prepared to participate. Staying informed about these shifts is essential for maintaining relevance and capitalizing on opportunities to engage with your audience.

Brand strategy document on a clipboard surrounded by photos. 

Future of Using Marketing Tools for Social Media

Authenticity Enhancement

These tools will empower influencers to create more genuine connections with their audiences. Expect features that help influencers streamline behind-the-scenes content or capture unfiltered moments effortlessly. Influencers can maintain a strong and relatable presence. This ensures stronger connections with their followers.

Micro-Influencer Collaboration

Another prediction to look forward to is the elevation of micro-influencers. This will become invaluable in identifying and connecting with these engaged influencers. They may have smaller but loyal followings. By facilitating these connections, tools will enable influencers to collaborate more. This provides brands with authentic, targeted marketing opportunities.

Ethical Data Practice

Marketing tools for social media will ensure ethical data practices and data security. They will continue to assist influencers in understanding and respecting their audiences’ privacy. This won’t interrupt the delivery of personalized and engaging social content.

Video Dominance

Video content will continue to dominate. These tools will evolve to offer advanced video editing, live streaming, and engagement analytics features. Influencers will be able to create captivating short-form videos. Also, conduct engaging live sessions and gain deeper insights into their video content’s impact.

Instagram Integration

Instagram itself will likely introduce new features that seamlessly integrate with these tools. It will provide influencers with even more opportunities. There may be e-commerce integrations, interactive storytelling features, and augmented reality experiences could be on the horizon. This will allow influencers to captivate their audiences in new and exciting ways.

Boost Your Instagram Presence With Path Social

Marketing tools can take you to Instagram stardom. With the right tools in your arsenal, you can navigate the world of social media influencers and get the advantage you need. Start your journey today armed with knowledge, strategy, and the power of these tools.

Navigating the challenges and identifying the best social media marketing tools for your brand might be difficult. Fret not; Path Social is here to help.

With a decade-long experience in influencer management and a powerful AI algorithm, Path Social can take you to Instagram stardom. So, what are you waiting for? Start growing your Instagram followers today and unlock the potential of influencer marketing with Path Social.