How to Repost on Instagram for Higher Visibility and Engagement

Profile photo of Heidi Lang, author

Heidi Lang

Instagram 101 | Dec 28, 2022

Want More Real Instagram Followers?

Creating original content for your brand on Instagram should always be top priority. But knowing how to repost on Instagram is just as effective as posting unique content to stay relevant and competitive, and if you want to get more likes! A lot of times, in fact, reposting content that complements your brand’s messaging and resonates with your audience can lead to higher visibility and engagement! The fact that it’s super easy is definitely a welcome bonus!

Instagram app icon displayed on phone screen.

Steps for How to Repost on Instagram

When you know how to repost on Instagram, you have a fall-back option for times when you don’t have the time or are lacking inspiration for original content. Sharing posts also adds a wonderful variety to your profile’s feed and effectively works as a pseudo-collaboration with original content creators.

Keep in mind that you can share somebody else’s post if:

  • Their account is public;
  • They’re also following you and their privacy settings allow it.

There are a number of ways that you can repost on Instagram. Let’s take a look at your options.

Phone screen displaying photos that can be reposted on Instagram.

How to repost on Instagram using the “Share to” option

  1. Go to the post you want to share.
  2. Tap the three dots in the top right corner or the paper airplane icon below the post and then tap “Share to…”
  3. Choose how you want to share the post. The options here may vary depending on the account’s privacy settings.

You can share the post via DM; you may have the option to share to Facebook, Messenger, or Twitter; you may share via email; or you may share by copying the post’s link.

How to repost on Instagram from your feed to your Story

  1. Tap the paper airplane icon  below the photo or video you want to share.
  2. Tap “Add post/video to your story.”
  3. Tap “Send To.”
  4. Tap “Share” next to “Your Story,” then tap “Done.”

How to share a post via a link

  1. Go to the post you want to share.
  2. Tap the three dots in the top right corner or the paper plane icon below the post and then tap “Copy Link.” Take note that this option is not available to everyone.

The post’s link will be copied to your clipboard. You can only share the link on Instagram via DM or Stories by using the link sticker. You may also share post’s link on your Facebook feed or via Messenger, as well as on Twitter.

Two women using a laptop and reposting content on Instagram.

Enhance Your Content Strategy By Reposting Content

Your content strategy can certainly benefit from reposted content! But knowing how to repost on Instagram should also involve knowing how to properly curate your selection of content to repost. Make sure you’re sharing content that’s related to your brand and industry, and that your target audience will find interesting and valuable. Don’t just repost content because it’s trending when it has nothing to do at all with your brand!

If you’re looking to reach more of the right people with your content to gain more of the right followers, you will also benefit from AI targeting. You can have this edge when you team up with an Instagram growth strategy expert that has advanced AI targeting capability, a company like Path Social. Path Social delivers genuine followers who are genuinely interested in what you have to offer, so you can rest assured that you’ll also get quality engagement and lasting and rewarding growth! Start growing and gaining Instagram followers today!