What to Post on Instagram To Grow Your Followers Quickly

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Karen Lin

Instagram 101 | May 27, 2024

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With over one BILLION active users, Instagram is one of the most popular social media platforms in the world. People have always used Instagram to share photos and videos, connect with friends and family, and discover new things.

It has now become a go-to platform for businesses and influencers looking to reach a larger audience and grow their brand. What better way to connect to your audience if a picture says a thousand words?

Having a large following on Instagram can be beneficial for many reasons. Benefits including increased visibility, higher engagement, and the potential for monetization. In this blog, we explore what to post on Instagram to grow your followers, and some handy tips and tricks…

What to Post on Instagram Story

Person taking picture of skyline at night for their Instagram Story

Instagram Stories is a popular feature on Instagram that allows users to share photos and videos that disappear after 24 hours. Instagram Stories provide a more casual and authentic way to connect with your audience and are a great way to increase engagement and grow your followers quickly.

Wondering what to post on your Instagram story? Here are our top Instagram story tips.

What to Post on Instagram Story: Behind-the-Scenes Content

One type of content that performs well on Instagram Stories is behind-the-scenes content. Sharing a glimpse into the daily life of your business can make your audience feel more connected to you and your brand. This type of content can also help to build trust and credibility with your audience.

Behind-the-scenes at photo shoot- an example of behind-the-scenes content

What to Post on Instagram Story: Polls and Quizzes

Instagram polls and quizzes are another great way to engage with your audience and increase your followers. Instagram allows you to create polls and quizzes directly in your Instagram Story. This type of content is natural for increasing engagement AND enables you to gather valuable insights about your audience.

Woman biting pencil as she stares at computer screen, like she is wondering what to post on her Instagram Story

What to Post on Instagram Story: User-generated Content

By reposting content from your audience, you are showing your appreciation and creating a sense of community around your brand. It also helps to increase your reach and can attract new followers who may be interested in your brand.

Group of people with hands around each others backs, like the sense of community user-generated content fosters

What to Post on Instagram Story: Offers and Sneak Peaks.

If you are ever stuck for what to post on Instagram, exclusive offers and sneak peeks are an easy and popular option. By offering exclusive content or promotions to your Instagram followers, you are creating a sense of exclusivity and value that can attract new followers and keep your current followers engaged. Everyone likes to feel special.

It’s important to use creative elements such as text, stickers, and GIFs To create eye-catching and engaging Instagram Stories. These elements make your Stories stand out and grab your audience’s attention. It’s also important to post consistently and at the right time to ensure that as many people see your Stories as possible.
You can use Instagram stories to create a sense of community and value around your brand. You can make your Instagram Stories stand out in the feed by using creative elements, posting consistently, pleasing your current followers, and helping you win new ones.

What to Post on Instagram To Get Followers

Woman thinking about something

Creating engaging content is key to growing your followers on Instagram. Several types of content have proven effective in increasing followers on Instagram.

  • High-quality photos are one of the most effective ways to attract followers on Instagram. Instagram is a visual platform, and users are more likely to engage with visually appealing posts. Use high-quality photos to showcase your products, services, or your daily life. It’s important to use good lighting, composition, and editing to create visually stunning photos that stand out on the platform.
  • Educational or informative posts are another effective way to attract followers on Instagram. Sharing tips, tricks, or how-to guides position you as an expert. Educational posts can also be shareable and increase your reach on the platform.
  • Inspirational or motivational posts are also effective in attracting followers on Instagram. Sharing motivational quotes or stories can help inspire and engage your audience.
  • User-generated content is another effective way to attract followers on Instagram. Reposting your followers’ content can show appreciation and help build trust and credibility with your audience.
  • Using hashtags is another effective way to increase your reach and attract new followers on Instagram. Hashtags helps users to discover content related to their interests and can help to make your posts more discoverable. It’s important to use relevant and specific hashtags that relate to your content and audience.
  • Using your creativity with elements like captions, emojis, and hashtags help you create memorable, shareable content. Instagram Captions help tell a story and provide context to your posts. Emojis add personality and emotion. Hashtags help increase your reach and attract new followers.

Picture of a persons artwork- being creative, like the best content is

Creating engaging content is perhaps THE biggest factor to growing your followers on Instagram. Following these tips will help engage your current audience, and choose what to post on Instagram to get followers too.

What To Write on Instagram Posts

We’ve covered what to post on Instagram, but what about what to write on Instagram posts?

Picture of lots of opened books, like the storytelling that engages audiences well

  • Storytelling captions are a great way to captivate and keep your audience engaged.
    These provide context to your posts and connect with your followers personally. Sharing personal stories or experiences demonstrate your authenticity and relatability with your audience.
  • Personal anecdotes or experiences are another effective way to connect with your audience on Instagram. Again, they help your audience relate to you. Discover more about you and your brand. This sense of community and connection is a great platform engagement driver.
  • Asking questions is a more direct form of engagement with your audience. This can increase comments on your posts, encouraging your followers to share their thoughts and opinions. Asking open-ended questions can also help start a conversation and create a sense of community. You show you are not just a brand- you care about them and their opinion.
  • Calls-to-action is another effective way to encourage engagement and increase followers on Instagram. They encourage your audience to take specific actions such as following your account, sharing your post, or visiting your website. This type of content can also help drive traffic to your website or increase conversions for your business.

Well-written Instagram content is an excellent way for your audience to know your brand. What you talk about and how you talk about it. They can see who you are and what you stand for. Whether you are someone, they can relate to or even an authority they can look up to.

Instagram is, of course, a visual platform but be careful not to neglect the potential of your written word too!

What to Post on Instagram for Business

Instagram has become an essential platform for businesses to connect with customers and promote their products or services. With over a billion monthly users, Instagram allows businesses to reach a vast and engaged audience.

Here are our top tips on what to post on Instagram for business.

Picture of a work-desk, signifying "Instagram for business"

What to Post on Instagram for Business: Product and Service Highlights

Use Instagram as your shop window and your showroom! Posting high-quality photos or videos of your products or services helps attract new customers and increase sales. Remember to include a clear and concise call-to-action in your posts to encourage followers to take action and make the purchase.

Instagram Post for Businesses: Customer Testimonials

Customer testimonials are another effective way to promote your business on Instagram. Sharing positive reviews or feedback from satisfied customers can help to build trust and credibility with your audience. It’s also a great way to showcase the benefits of your products or services and encourage others to purchase.

Picture of 5 stars, like the reviews that help you build trust

What to Post on Instagram for Business: Behind-the-Scenes Content

This is a great way to show your audience the human side of your business.
You are no longer just a faceless business but someone they can see and connect with. It’s a great way to communicate with your followers.

What to Post on Instagram for Business: Industry News

Sharing relevant news or insights establishes your credibility and expertise with your followers, positioning you as a thought leader. This type of content can also help keep them informed about your industry’s latest trends and developments and even upcoming product launches.

Picture of man reading news paper, like the industry news that can serve as useful content

Instagram for Business: Tactical Collaborations

When deciding what to post on Instagram for business a clear strategy and goals is essential. This includes:

  • identifying your target audience
  • creating a consistent brand voice and aesthetic, and
  • using relevant hashtags and geotags to increase visibility.

It’s also essential to promptly engage with your followers by responding to their comments and messages. Engagement is a two-way street.

Instagram offers businesses a fantastic opportunity to connect with customers and promote their products or services to a vast, engaged audience. Using Instagram strategically and engaging with their audience, businesses can increase their visibility, attract new customers, and drive sales.

Our Top Ten Tips on What to Post on Instagram To Grow Your Followers Quickly!

So let’s sum up what we’ve learned with our top ten tips on what to post on Instagram to grow your followers quickly.

  1. Post high-quality photos and videos: High-quality visuals are key to successful Instagram posts. Use good lighting and composition to create visually appealing content.
  2. Use relevant hashtags: Hashtags help your content reach a wider audience by making it discoverable. Use relevant hashtags that are related to your content and target audience.
  3. Post consistently: Consistency is key to growing your followers on Instagram. Post regularly to keep your audience engaged and interested in your content.
  4. Use Instagram Stories: Instagram Stories offer a fun and engaging way to share content and connect with your audience. Use polls, quizzes, and other interactive features to encourage engagement.
  5. Share user-generated content: This is a great way to showcase your brand and encourage engagement. Share photos or videos of your customers using your products or services.
  6. Use captions effectively: Captions allow sharing of your brand story and encourage engagement. Use captions to share personal anecdotes, ask questions, or inspire followers to tag their friends.
  7. Collaborate with other brands or influencers: Collaborations can help increase your exposure and attract new followers. Partner with other brands or influencers to create engaging and shareable content.
  8. Share educational or informative content: Share valuable information or tips related to your industry to establish yourself as a thought leader and build credibility with your audience.

Picture of classroom, like the informational content that works so well

9. Post at the right time: Knowing when your audience is most active on Instagram can help increase engagement and reach. Use Instagram Insights to determine the best time to post.
10. Engage with your audience: Engaging with your audience is key to building a strong following on Instagram. Respond to comments and messages, and host contests or giveaways to encourage engagement.

Picture of sprinter at start of race, like where many customers are before Path Social boosts their growth!

What to Post on Instagram: The Final Word

presence and connect with their target audience. So, if you want to expand your reach on Instagram and build a strong online community, start implementing these tips today! With time, effort, and dedication, you can create a thriving Instagram presence for your business or personal brand.

At Path Social, getting ‘lift off’ can be the most challenging part for an influencer or business. Our in-house team of the platform of influencers gets you where you need to be FASTER. We help your brand reach the targeted, interested and engaged users it needs. No bots, just real, organic growth. You know where you need to be, so why wait?

Jump-start your growth TODAY!