Promote Instagram Pages Effectively: Our Best Tips Yet

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Karen Lin

Instagram 101 | Feb 29, 2024

Want More Real Instagram Followers?

Any successful Instagram account owner will tell you trendy content or aesthetic products won’t cut it. There are billions of active users on Instagram per month. Bigger competitors can easily drown out any creator or brand. Even if you know your content is top-tier, you still need to fight for your space in people’s feeds. That’s why it’s important to put in the effort to promote Instagram pages.

Promoting your Instagram account is the best way to reach a wider audience and put yourself on the map. And as your visibility on the platform increases, so does your following. Later on, it may eventually translate to better sales for brands and more loyal fans for creators. Who doesn’t want those?

If you want to master the art of doing Instagram promos, you’re in for a treat. In this guide, we’ll tell you why promotion is super important and how you can do it yourself. Let’s jump right in!

A man and two women recording a video promoting their business’s products.

Why Is It Important To Promote Instagram Pages?

According to Statista, 80% of marketers use Instagram to promote their brands. It’s one of the most commonly used social networks marketers use for their businesses, second only to Facebook. But why do brand owners love promoting their content on Instagram so much?

Promoting an Instagram page is the key to building a strong online presence and increasing brand awareness for your brand. It boosts your visibility on the platform so that more users see what your page has to offer. If you can’t find ways to push your content to people’s feeds, how else will they discover your brand?

Promoting on Instagram can also mean revenue growth for businesses selling products or services. The more profile visits and website traffic you get from promoting your page, the more potential customers you reel in. IG promotion is an amazing marketing tool you need to include in your digital marketing strategies.

Perhaps the biggest advantage of doing well-thought-out Instagram promotion is that it allows you to reach a specific target audience. Depending on your promotion strategy, it’s possible to gain new followers and potential customers straight from your intended target market. Hitting that bullseye is a must for any business, given that there are billions of active users on IG today.

Creating an effective promotion strategy for your page will also help increase your engagement rates. The more people see your posts, the more likes, comments, and shares your content will receive.

This is incredibly important if you want to reach an even wider audience. Instagram’s algorithm prioritizes engaging content. The higher your engagement rate, the more the algorithm will push your content to the top of the feed. That means more users will discover your brand and see your content! 

Does Instagram Promotion Get You Followers?

Sure, social media marketing helps grow businesses. But does Instagram promotion get you followers?

Yes, follower growth is one of the biggest benefits of promoting your page diligently on Instagram. The math is simple. The whole point of promoting your Instagram page is to reach a wider audience. The more people you reach, the more followers you end up getting.

What’s awesome is that you can use promotional strategies to ensure these new followers fall under your target audience. A targeted approach when promoting your page helps ensure that your content will always reach the right people. 

How To Promote Your Instagram Page to a Specific Target Audience?

Promoting your page to a specific target audience to ensure that your content will be relevant to whoever sees it. You don’t want to be a men’s fashion brand promoting to older women or a mommy brand promoting to teens. You need to work to push your posts out to people who will be interested in it. Otherwise, your engagement rates will tank, and you won’t see any growth in your business.

To capture the attention of loyal fans and customers, you need to ensure that your content reaches the right people. That way, you can effectively deliver your brand’s message to those who need to hear it. This is important if you want your creative content and your overall business to succeed on the platform.

Do you want to know how to reach the right people on Instagram? Here’s how to promote your Instagram page to a specific target audience. 

1. Set Up Ads or Boost Previous Posts To Reach More People

Instagram ads are paid content brands and creators can use to reach their target audience. Also known as “sponsored” content on the platform, ads allow brands to reach a wider audience that doesn’t follow them. It’s an awesome way to get your brand name out there as fast as possible!

When you set up Instagram ads, the platform lets you choose a specific target audience. You can define their demographics (age, sex, location) and psychographics (interests, habits, life stage). The more precise your targeting definitions, the more relevant your ads can be to the people who stumble upon them.

The algorithm then works to push out your ads only to this niche audience. That way, you can rest assured that the promotional content you’re investing in will reach the right users.

You can run ads across many Instagram channels and content types. Ads are available on the feed, Instagram Reels, and even through an Instagram Story.

Don’t have enough budget to create brand new content for ads from scratch? Don’t worry. You can always boost posts that are already up on your feed and turn them into ads. We recommend choosing previous posts that already have high engagement rates so you know they resonate well with people!

You also get to choose specific objectives for each ad campaign. Common objectives include brand awareness, engagement, and conversions. The objective you select will help Instagram decide how to push out your ad to meet your marketing goal efficiently.

PS: Don’t worry about getting on people’s nerves when you run ads! We always assume that people hate ads and tend to skip them when they can. However, according to Instagram’s internal data, 70% of users don’t mind ads when consuming IG content. Serving relevant, engaging ads won’t hurt their online experience. 

2. Collaborate With an Influencer You Share a Similar Target Audience With

Collaborating with influencers your target audience loves is another way to get their attention. Offer a paid partnership to popular creators whose followers align with your brand’s target market. In their sponsored posts, ask influencers to promote your products and talk about your brand. This increases your target audience‘s exposure to your business.

Influencers are known, trusted experts in their specific niche or hobby. People look to fashion influencers for trendy style tips, travel influencers for destination inspo, and so on. Tapping these creators and getting them to talk about your brand makes you look more credible and trustworthy.

When you collaborate with an influencer, they’re in charge of creating the creative content to promote your brand. Not only does this ensure that your promotional materials will be trendy and engaging, but it’s also more cost-effective.

A woman setting up her ring light and phone.

3. Use Relevant Hashtags That Might Pique Your Niche Audience’s Interest

One of the easiest ways to reach a specific audience on Instagram is by adding relevant hashtags to your posts. It’s a terrific way to push your content out to people’s feeds even if they don’t follow you.

Many users follow hashtags they’re interested in. That means they see some of the most engaging posts using those hashtags on their feed from time to time. By incorporating hashtags relevant to your target market into your content, your posts can show up on their feed. This enhances your discoverability on the platform, leading to more profile visits and followers.

The feed isn’t the only place users might discover your content if you use relevant hashtags. Your target market can also stumble upon your page while scrolling through their Explore page.

Instagram sees hashtags as topics. For example, #newyorkcity and #wanderlust might fall into the travel topic, and #OOTD is well-suited to the fashion topic. The algorithm works to understand the topics its users are interested in. Then, they serve content that uses hashtags aligned with those interests. If you use hashtags related to your audience’s hobbies and interests, there’s a chance you’ll appear on their Explore pages.

Remember, you can only include up to 30 hashtags in your post captions. Choose wisely so that you can reach your niche audience effectively! 

How To Promote an Instagram Account Organically?

For most people, promoting an Instagram page is synonymous with putting money behind posts to invest in growth. While there are many paid promotion methods that are super effective, it’s not the only way to promote your page.

Some brand owners and creators prefer to promote their brand organically. It might be because they’re strapped on their marketing budget, or perhaps they prefer authentic, genuine growth over paid promos. Regardless of the reason, cost-efficient promotional strategies are super popular among many brands. The best part? They’re a lot more sustainable than paid promotion.

Do you want to learn how to make relevant noise about your brand without breaking the bank? Here are three ways to promote an Instagram account organically. 

1. The Best Way To Promote on Instagram Is by Coming Out With Quality Posts

Paid ads and collaborations are great. However, the best way to promote on Instagram is by churning out high-quality posts.

Content is king on Instagram. Coming out with exciting, visually captivating content will make your brand look more interesting. The more visually appealing, high-quality, and shareable your content is, the more it attracts people’s attention. All this reflects how likable your brand is and how worthy you are of a follow. In short, great content is the best PR for any Instagram page.

Entertaining and useful content encourages tons of engagement on posts, from liking to commenting. As we mentioned before, the more engaging your content is, the higher your rank on Instagram’s algorithm. By coming up with awesome content, you increase your visibility on the feed. That means more people can discover your content and discover your brand.

Only use high-quality photos and videos to ensure that your content is always of the highest caliber. Be as creative as you want when adding filters to your posts or editing Instagram Reels. Keep up with Instagram trends and let them inspire you in how you create your content. And don’t forget to write an informative, attention-grabbing, or witty caption to go with your post!

Someone holding an iPhone displaying an Instagram grid with aesthetically pleasing content.

2. Experiment With Different IG Content Formats To Show Up on More Places

Another free way to promote your page is by experimenting with all the different content formats available on Instagram. Don’t settle for regular photo posts on the feed again and again. Spruce up your content strategy by creating photo and video content that show up on different parts of Instagram.

Regular photo posts and carousels show up on people’s main feeds. But that’s not the only part of Instagram where you can make noise about your brand.

Think about all the places where video content shows up aside from the feed. By coming out with Instagram Reels, you can easily promote your content in the Reels tab, which many people frequent. You can also talk more candidly about your brand on Instagram Stories. Granted, only your followers will see your Story posts unless you use relevant hashtags. But it’s an awesome way to promote your brand to followers to ensure you stay top-of-mind for them. You can even go on Instagram Live to shake things up from time to time!

Playing around with different content formats doesn’t just keep your Instagram page fresh and creative. It also maximizes your visibility on the platform, allowing you to promote your page to a wider audience. It also appeals to people with different content preferences and Instagram habits. It’s a fantastic way to cover all your bases and reach as many people as possible.

A woman doing an Instagram Live session while doing her skincare routine in front of the bathroom mirror.

3. Repost Positive Testimonials and Reviews From Happy Customers

Another way to promote your goods and services on Instagram without spending a cent is by reposting stellar reviews.

Positive reviews from customers serve as social proof that your brand is worth following or buying from. If you receive testimonials through your website or Instagram DMs, consider posting them for potential followers to see.

Take screenshots of people singing praises about your brand’s products. Then, post them on your Instagram Story. This alone will put your brand in a positive light among those who view your Stories. But to maximize these good reviews, gather all the Stories into a Story Highlight at the top of your page. That way, if someone discovers and looks through your profile, it will be one of the first things they see. 

How To Promote Your Business on Instagram To Close More Sales?

Boosting brand awareness, follower growth, and engagement are all important goals to achieve when marketing your page on Instagram. For content creators and aspiring influencers, these are the objectives you’ll regularly have to focus on.

However, for businesses selling products and services online, promotional strategies have to be a little more aggressive. After all, the success of a business doesn’t have anything to do with the number of likes on a post. What matters most is how much you sell your products and the amount of profit you gain.

Instagram is the perfect platform for marketing products and services. And if you promote your content effectively, you can drive more sales and conversions. You just have to know how to get on the radar of potential customers. Then, give them a reason to purchase your product.

Do you want to promote your page in the hopes of raking in more profits? Here’s how to promote your business on Instagram to maximize driving conversions and closing sales. 

1. Come Out With Limited-Time Discounts and Flash Sales

Who doesn’t love a good sale? People are more likely to think about purchasing a product from your brand if you have good deals available. Making these deals and discounts available only for a limited time might push them to buy your products even sooner.

Limited-time discounts and flash sales create a sense of urgency in people. They can only get the deal during a specific period, so they need to act fast and buy products ASAP.

This strategy is an awesome way to attract impulse buyers and get them to convert. It also entices existing customers to make repeat purchases. Aside from them, you also convert those who want to try your products but haven’t been able to afford them.

When you know the details of your limited-time or flash sales, promote it like crazy on Instagram. Highlight the products that are on sale on your feed and even through your Instagram Story. That way, more people can see it and purchase something from your brand. Don’t forget to add the link to your shopping website in your bio for easy access!

Someone holding a card that says “SALE” in bold, red letters.

2. Encourage User-Generated Content Among Your Current Followers

User-generated content (also known as UGC) refers to content created by regular customers as opposed to paid influencers and endorsers. UGC posts promote your brand and its products in an authentic, native way, making them way more effective.

These are the posts you see published by your best friends or that girl you went to high school with. They post about a brand they love, and you discover that brand’s products for yourself. Because the brand recommendation is coming from someone you know in real life, it feels more credible.

Plus, these happy customers show audiences a realistic look at the brand’s products and how to use them. That makes UGC feel even more real and trustworthy as opposed to ads and paid influencer content. So, seeing it might make you consider buying the products, too.

To maximize people’s affinity to genuine user-generated content, think of ways to encourage your customers to post some. For example, give users a special discount voucher or exclusive access to a sale if they post UGC.

Give each person posting UGC a shout-out by reposting their content to your Instagram Story as well. They’ll love the recognition from their favorite brand. Remember to politely ask permission if it’s okay to repost their content, though!

These incentives increase native word-of-mouth marketing about your brand, which can help skyrocket sales. At the same time, you’ll have tons of new, diverse creative materials promoting your brand made by your loyal supporters. 

3. Host a Giveaway With a Purchase Requirement

Lastly, promote your page and drive sales at the same time through a giveaway with a purchase requirement. Most Instagram giveaways are meant for engagement, so the mechanics involve likes, comments, and shares. But if you want to close more sales, go the extra mile and add a brand purchase to your giveaway mechanics.

A giveaway is a terrific way to reward your followers who have purchased something from your brand. Simultaneously, it allows you to promote specific products you want to sell more of to increase their order value.

Giveaways with awesome prizes always generate some sort of buzz on the platform. This boosts engagement and reach, which means more people will see it and want to join. So, make sure you have an amazing prize that even people who don’t follow you will be interested in.

Here’s an example of mechanics for a giveaway with a purchase requirement to drive your brand’s sales:

“We’re giving away a lifetime membership to our loyalty program! One lucky winner will have access to exclusive member sales, monthly discounts, and other cool [brand] rewards forever! Here’s how you can stand a chance to win:

1. Follow this page on Instagram.

2. Like this post and tag a friend who might want to join in on the fun, too.

3. Buy your favorite [brand’s product] on our website and use the code GIVEAWAY2024 when you check out. Don’t forget to leave your Instagram handle in the notes section so we can track your entries!

Every purchase amounts to one entry to the giveaway. Place as many orders as you want for more chances of winning! The giveaway closes at [date and time], and winners will be announced on [date and time]. Good luck! ⭐

A smiling woman with sunglasses carrying paper bags while on a shopping spree.

Can’t Promote on Instagram? Enlist the Help of a Growth Service Instead!

Promoting an Instagram page is a must for any brand wanting to make it big on social media. It’s the only way to get your content in front of an audience, leading to more fans and conversions. Whether you’re an aspiring influencer or a new business owner, know that brand promotion is key to success on Instagram.

That said, some brand owners and creators can’t promote on Instagram on a regular basis. Some might be too busy with their business’s daily operations. Others might not have enough resources or have a concrete strategy yet to promote their page.

And we totally get it! It can be a bit overwhelming when you’re trying to build a brand’s online presence from the bottom up. But that doesn’t mean you can’t spring into action and make noise about your page. If you’re struggling to promote your content, consider investing in the help of an Instagram growth service.

Path Social is a growth service that does the legwork of Instagram promotion for you. First, we help you identify your target audience—aka the people most likely to resonate with your content. Then, we use our tried and tested reach strategies to push your content out to their feeds. In just a few days, you’ll get tons of 100% real followers and a significant uptick in engagement. Allow us to promote Instagram pages for you and see a rapid growth in followers today!