Get Instagram Followers—Grow With These 5 Effective Tips

Profile photo of Karen Lin, author

Karen Lin

Instagram 101 | May 30, 2024

Want More Real Instagram Followers?

Instagram transcends the realm of just another social media platform. For numerous users, particularly the younger generation, it serves as a livelihood and a sanctuary. That’s why numerous users vie to get Instagram followers—as many as possible. 

Regardless of whether the purpose is personal, social, or professional, Instagram has become a cornerstone in the lives of many. It thrives as a platform for building connections, driving sales, showcasing talents, and forming friendships—a vibrant hub of diverse activities. Amidst this bustling ecosystem, the follower count emerges as a crucial metric.

Being a part of the Instagram community, you understand the significance of the number of followers. Both individuals and brands take immense pride in their follower count, and achieving growth in Instagram followers remains a shared aspiration for all.

This post sheds light on how users, brands, and influencers can get Instagram followers to help scale their profiles. However, before discussing how to gain more followers, let’s discuss the follower/following ratio, the benefits of increasing followers, and how to get more views. 

A neon sign of the Instagram following icon.

Get Instagram Followers vs. Following on Instagram 

Understanding these terms might appear trivial, but there’s a significant learning curve for newcomers to Instagram. So, let’s cover the basics.

Get Instagram Followers 

Instagram followers are app users that follow your Instagram account. They can view your posts on your profile, and your account appears in their feed. If you set your Instagram to private, only your followers can see your posts. They can also view your Instagram stories and send you direct messages. By saying you want to “get Instagram followers,” you want to obtain more IG users following your account. This metric is called an Instagram follower count.

Instagram Following Explained

Instagram following refers to the list of users you choose to follow on Instagram. Their posts will appear on your feed, and you have the ability to view their profiles if you wish. While you can directly message them, if they don’t follow you back, they may need to approve your message before responding. If you want to increase your Instagram following, you are adding to the number of other IG accounts you follow by clicking the “Follow” button while on their profile page.

a close up of a phone screen

Follower To Following Ratio

The follower-to-following ratio is crucial for assessing an Instagram account’s quality. This ratio compares followers to your following (see explanations above.) This statistic is a valuable metric for assessing the credibility and authenticity of an Instagram presence.

Sometimes, an account with many people followed with insufficient followers is perceived as low-quality or potentially fake. On the other hand, an account with a balanced ratio of followers to accounts its following is considered normal. Users with a considerably higher number of followers compared to the accounts they follow are generally seen as excellent accounts, often associated with celebrities or Instagram influencers. 

Why Should You Work on Getting Instagram Followers?

For those who run their personal accounts on Instagram, closely monitoring their followers and following ratios might not be essential. Many users utilize Instagram solely to connect with friends and family, share moments and stay updated on each other’s lives. In this context, the follower-to-following ratio is not a significant concern, as the primary purpose is to maintain connections with known individuals. People follow these personal accounts because of their familiarity with the account owner, not due to the follower-to-following ratio.

So, you’ve figured out a way to get Instagram followers. What’s next?

Maintaining a positive follower-to-following ratio (having more followers than accounts they follow) becomes crucial for businesses, brands, and Instagram influencers. This approach helps promote their accounts and showcases them as interesting profiles worth following. The Instagram follower-to-following ratio reflects an account’s reputation as appealing or potentially a spam account if the ratio is poor.

Influencer recording a video to create content for her social media strategy.

Benefits of Trying To Get Instagram Followers

People often perceive the follower statistic as a mere number, seemingly irrelevant to a brand’s marketing strategy. While it’s true that other metrics may offer more accurate insights into a thriving social media profile, the follower count holds significance beyond what meets the eye.

Simply put, more numbers mean more profits!

Get Instagram Followers To Bring Credibility 

Social media has come a long way in the last two decades. From merely a source of entertainment, it has emerged as a powerful economic force, and businesses are taking notice of its immense potential. Over time, brands have realized the significance of incorporating social media into their marketing strategies, with Instagram leading the way.

As an influential platform, Instagram has become a focal point for businesses seeking to expand their reach. Remarkably, 80% of Instagram users follow at least one business account. However, the true leverage a brand can gain from this platform depends on the total number of followers they attract. Whether it’s driving sales or fostering professional relationships, having a substantial and engaged following is undeniably essential for success on Instagram.

Get Instagram Followers With Better Visibility and Engagement 

Having high quantities of active Instagram followers opens up vast opportunities for expanding your reach and making a lasting impression. The more followers you have, the greater potential for consistent and heightened engagement. To keep the growth momentum thriving, focus on creating top-notch content consistently.

Engagement can be further boosted by actively responding to audience inquiries, comments, and concerns in a timely manner. Embracing video content, incorporating location tags and relevant hashtags, and unleashing your creativity through Instagram reels and stories can also work wonders in increasing audience engagement.

Furthermore, strategic timing plays a crucial role, so post at the optimal moments during the day to maximize your impact and interactions. Following these approaches can fuel your Instagram growth and forge stronger connections with your audience.

Unseen person taking a photo of food with their phone for product marketing.

How To Get More Followers on Instagram and Have Better Conversion

Knowing how to get more followers on Instagram has a bearing on conversion rates. Growing your following on Instagram holds immense potential, as it can lead to a chain reaction of benefits for your brand. Firstly, a larger following attracts more followers, elevating brand awareness and generating potential leads. This increased visibility also enhances the chances of boosting sales.

Moreover, a substantial following contributes to building brand credibility and authenticity. When users see a sizable and engaged follower base, they are more inclined to trust your products and services, thereby increasing the likelihood of making sales.

Get Instagram Followers and Earn Money 

Achieving a healthy and organic follower count on Instagram opens up opportunities for collaboration with successful influencers and allows you to monetize your account effectively. Utilize Instagram analytics to determine the best times to post. Optimize your content with relevant hashtags and compelling captions. Engage your audience through interactive features in posts, Instagram stories, and videos. Implement effective call-to-action strategies and set micro goals, such as organizing contests or giveaways.

By maintaining high engagement rates, you increase your chances of attracting sponsorships and paid opportunities, leading to further growth of your presence. Depending on your brand’s niche, a single post has the potential to earn you thousands. As long as your followers actively interact with your content and provide optimal engagement rates, you are well-positioned to earn from your Instagram presence.

Get Instagram Followers by the Hundreds!

Indeed, on Instagram, numbers tend to create a domino effect. A profile with a substantial follower count piques the curiosity of casual surfers. When these followers are active and engaged, this curiosity multiplies rapidly. Many individuals will follow you simply to explore your content and discover what your profile offers. They’ll delve into your posts, visit your provided URLs, and keep up with your Story updates. Some might join your Live feeds to gain further insights into your brand.

A high follower count acts as a magnet, attracting more users to your account, ultimately expanding your brand’s reach. Additionally, this enlarged follower count is more likely to interact with your content genuinely, seeking to know more about you, thus increasing your overall engagement rate.

Influencer cleaning her face in her bathroom while on an Instagram live stream.

How To Get More Views on Instagram?

To get Instagram followers means to get more Instagram likes and views to increase your reach and engagement with your audience significantly. Here are some effective strategies on how to get more views on Instagram:

  •  High-Quality Content: Create visually appealing and compelling content that resonates with your target audience. Use high-resolution images, captivating videos, and well-crafted captions to capture attention.
  •  Consistent Posting: Establish consistent content scheduling on Instagram to keep your followers engaged and informed. Regularly sharing content will help you stay relevant in their feeds.
  • Use Relevant Hashtags: Get more likes and followers on Instagram with hashtags. Utilize relevant and trending hashtags to increase the discoverability of your posts. Research popular hashtags in your niche and incorporate them into your captions.
  • Engage With Your Audience: Respond to comments and direct messages promptly. Engaging with your followers builds a sense of community and encourages them to interact with your content more frequently.
  • Collaborate With Others: Partner with influencers or other accounts in your niche for cross-promotion. This can expose your content to a wider audience and attract new followers.
  • Instagram Stories and Reels: Utilize Instagram Stories and Reels to showcase behind-the-scenes content, share quick tips, or create entertaining and shareable clips. These features often appear at the top of users’ feeds, increasing visibility.

How To Get Followers on Instagram Without Following Back?

While it’s common to follow other users to get Instagram followers, it’s crucial to remember that this should not be your sole focus when trying to grow your account. 

If you’re wondering how to get followers on Instagram without following back, you’re at the right place! 

Indiscriminately following spam Instagram accounts can lead to an undesirable and unappealing follower-to-following ratio imbalance. Getting Instagram followers like this can harm how people see your popularity and even hurt your earnings, especially for influencers. Hence, it’s essential to balance and focus on genuine engagement and content quality to build a strong and authentic following.

Here’s how you can get followers on Instagram without following back: 

Unseen person liking an image on their Instagram feed.

Get Instagram Followers With These 5 Tips To Grow Your Real Audience

How do I get followers on Instagram the organic way? Here are five tried and tested tips that will let you reach your target audience within days! 

1. Create a Well-Thought Instagram Marketing Strategy 

Having a clear plan is essential for being effective on social media.

While aiming to get Instagram followers is a good beginning, it’s important to recognize that just collecting followers won’t ensure a successful Instagram account. To achieve true success, your objectives must be part of a comprehensive plan that aligns with your business strategy and social marketing goals.

Take a moment to consider the underlying reasons driving your desire for increased Instagram followers. What specific accomplishments do you hope to achieve? Perhaps you aim to:

  • Enhance brand awareness
  • Boost product sales
  • Drive traffic to your website

Staying committed to these business goals keeps your Instagram consistent. This helps create a strong brand story, resonating with new visitors and building a loyal following.

An imperative next step is to define your target audience. Pose relevant inquiries to gain insights into those you wish to reach, such as:

  • Geographical location
  • Occupational pursuits and industries
  • Instagram usage patterns and preferences
  • The challenges and pain points they encounter

Armed with this knowledge, you can establish a strong connection with your audience and engage with them most effectively and meaningfully. By adopting a more formal approach, you will undoubtedly make strides toward success on social media.

2. Get Instagam Followers and Optimize, Optimize, Optimize! 

When creating your Instagram account, use your username as your handle. It’s best to keep it consistent with your handles on other social networks, making it easier for people to find you. You can use your brand name or a name variation that people commonly search for when looking for your brand.

For your name, you have up to 30 characters to play with. Avoid overloading it with keywords, but consider including the most relevant one to enhance discoverability.

It’s worth noting that around two-thirds of Instagram business profile visits come from non-followers. That’s why making a great impression in your bio and profile is crucial to entice them to hit that follow button.

Your profile includes your name, username, website, and bio. Speaking of which, your bio can be up to 150 characters, so make it count! Use this space to showcase your brand identity and give new visitors a compelling reason to follow you. Tell them what kind of content they can expect from you and why sticking around is worth their while.

3. Get Instagram Followers and Post Reshareable Content 

Craft content that captivates and empowers your audience. When strategizing your posts, consider creating valuable and motivational materials that others would love to share.

Infographics, in particular, are highly shareable. Satiate this appetite by offering your followers expert insights through visually appealing infographics. When someone embeds your Instagram posts in their blog, you instantly tap into a fresh pool of potential followers from a new audience.

Moreover, encourage people to reshare your posts in their Instagram Stories, extending the reach of your content even further. By embracing these approaches, you can foster a more engaging and connected community around your content.

4. Post Consistently and at the Right Time 

Your current followers eagerly anticipate content from you, which is precisely why they chose to follow you initially. It’s essential to cater to their desires and expectations.

When your audience interacts with your posts, it sends a positive signal to Instagram’s algorithm, indicating that your content holds value. As a result, these interactions contribute to boosting your content’s reach. By providing your existing followers with remarkable content to engage with, you enhance the likelihood of attracting new followers to your Instagram account.

Even though Instagram utilizes an algorithmic approach rather than a chronological feed, timing remains a critical factor in the algorithm’s operation.

According to experts, the optimal times to post on Instagram are between 8 AM – 12 PM PST and 4 – 5 PM PST on weekdays. By posting at these times, you boost post visibility and engagement, building a stronger Instagram community.

5. Aim for the Explore Page

The Explore page on Instagram is accessible by clicking on the magnifying glass icon at the bottom of the app. Instagram defines it as a space where users can discover photos and videos from accounts they don’t currently follow.

With a significant number of Instagram accounts visiting Explore each month, this platform presents a tremendous opportunity for brands aiming to expand their audience. Figuring out how to get on the Instagram Explore page is crucial.

Additionally, if you’re looking for a more direct approach, you have the option to pay for inclusion in the Explore feed by selecting Explore as an ad placement. This method can potentially boost your content’s visibility and reach a broader audience on Instagram.

Unseen woman scrolling through Instagram feed.

How To Get 1K Followers on Instagram?

Instagram genuinely strives to support its users’ success, making it particularly advantageous for all types of brands, regardless of their size or age. The platform consistently innovates and equips users with an array of tools to foster organic, lasting growth. What’s even better is that these Instagram tools are completely free and accessible to every single user on the platform.

Here are a few ways you can get Instagram followers in the thousands: 

  • Post consistently 
  • Optimize your Instagram posts 
  • Make use of Instagram Stories 
  • Come up with content that’s interactive

These simple steps will help you win numerous followers—whether you want to learn how to get 1k followers on Instagram or how to get 10k followers on Instagram

Get Instagram Followers and Boost Your Digital Presence  

In the contemporary digital landscape, Instagram stands as one of the most prominent social media platforms. Building a substantial reach on this platform brings undeniable benefits to your brand. Whether you’re a local influencer or a global entrepreneur, businesses of all types and sizes have embraced Instagram to establish their brand presence. 

Creating a strong presence within your peer community, engaging with your niche market, and effectively reaching your target audience is essential to stand out amongst your competitors. A large follower base plays a crucial role in achieving these brand-building goals.

Over the past decade, Path Social diligently developed an in-house platform consisting of Instagram influencers alongside a proprietary AI targeting algorithm. This powerful combination allows us to reach precisely targeted, interested, and engaged organic users. Our unique approach sets us apart, and as a result, no one can replicate the exceptional results we deliver. If you want to get Instagram followers, check out Path Social to grow your following today!